Bracket

The word "bracket" is often used to refer to parentheses and is written as either [] or () and used to delimit blocks of text, e.g. a set of instructions. Within brackets, items are arranged from left to right in order of precedence.

More terms you might want to know

Emblem

A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.

Prototype

Usually the first functional form of a new product, created to test a concept or prove out some aspects of design.

Type Properties

The attributes of a typeface. Type properties include weight, width, colour and x-height.

Fishbone Diagram

Also known as an Ishikawa diagram, is a widely used technique in project management. The diagram provides a means of evaluating the cause-and-effect relationship between the various activities necessary for completing a project by visualising all activities in the project as bones that interconnect on an anterior and posterior spine, with causality flowing from one to another.

Vector

A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.

Body Copy

The main text of an advertisement or editorial as opposed to headings and subheadings.

Kerning

The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.

CSS

CSS or Cascading Style Sheets are a language for describing the look and formatting of HTML elements in a webpage.

Ball Terminal

In handwriting and calligraphy, ball terminals are the end of a stroke that resembles a ball. They are also used in some typefaces like cursive or old-style typefaces.

Hand-lettering

The art of drawing original characters and symbols — especially for decorative purposes.

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