A printing press that uses movable type and punches to make impressions on paper.
Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.
The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.
A psychological phenomenon that states that people tend to remember unfinished or interrupted tasks better than completed tasks.
The distance between the baseline and the mean line of lowercase letters in a typeface. Nearby descenders (such as j) and ascenders (such as q) usually extend slightly below or above this height.
A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.
The way that a user navigates through a website, app, etc.
A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.
The perception that people have of a business and its reliability, authenticity, and attractiveness. It's also the set of impressions an individual has when they think about a brand.
Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.
Framing consisting of cutting off or obscuring most of the surrounding of a subject, removing distractions from the background and emphasising the subject.