Letterpress

A printing press that uses movable type and punches to make impressions on paper.

More terms you might want to know

Crop

A portion of an image where the remainder is discarded.

Greyscale / Grayscale

Black, white, and all the values of shades in between.

Pagination

A technique used to sequentially present items in a list or other data set that are too long to display at one time.

Pull Quote

A brief snippet taken from the text of an article.

Masthead

The name, logo, and other identifying information at the top of a newspaper or magazine publication.

Calligraphy

The art of decorative writing practised by many different people in many different cultures. Calligraphy is sometimes used to add a personal touch to wedding invitations, special event invitations, and other projects.

Font Size

A measure of the height of a set of text on an element.

User Journey Map

A diagram that reflects the processes and steps a user would take when completing a certain task or goal. The User Journey Map also highlights the key activities, touchpoints, stakeholders, and benefits of an experience. In order to develop an effective strategy that helps guide users through the process of reaching their goals and objectives, the User Journey Map provides a comprehensive view of how your customers will navigate towards achieving their goals.

User Interface (UI)

A type of graphical interface that allows the user to interact with the application on a screen, such as a computer monitor or smartphone, using various types of input devices.

Agile Design

A process that involves assigning people to work on different parts of the design and making sure that they focus on one area at a time. This method is an excellent way to release products more quickly and with higher quality.

The most common types of agile methods are Scrum, Kanban, XP and Agile Modeling. It can often be difficult for companies to make the switch because it requires significant changes in how product development occurs.

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