The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.
A small, non-preview image that accompanies a larger image. It provides an immediate sense of the content while not necessarily revealing it in its entire scope.
A style of typeface that uses a width-to-height ratio of 1:1.
The way that a user navigates through a website, app, etc.
The process of arranging type to make written material readable. The arrangement of type involves decisions about individual letters and words (e.g. line spacing, letter spacing, and word spacing) and more significant page layout decisions (e.g., margins, headline position on the page).
A type of typographical contrast used to convey emphasis. Italics were initially developed for the printing press and are now widely used in print, web design, public signs and labelling systems.
The process of adding game-like qualities to an experience like a website or application. To ensure that these activities are engaging enough for the users, it often includes gradual rewards such as levels and badges systems, which can further encourage engagement with the app.
A small picture or design that represents an idea, function, or some other type of visual concept. For example, in computer graphics and web development, an icon is a pictorial representation of a program or file type.
The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.
An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).
The use of design features that are shaped to resemble a familiar object or thing in order to facilitate user interaction.