The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.
The art and science of arranging information so that it's intuitive to find, easy to navigate, presents a cohesive design, meets accessibility guidelines, looks attractive on any device or screen size and ultimately drives behaviour change.
A Shortcut is a computer function that performs a set of commands to save time. A Quick Key is a keyboard shortcut used to trigger an action.
The main text of an advertisement or editorial as opposed to headings and subheadings.
Black, white, and all the values of shades in between.
JPEG stands for Joint Photographic Expert Group, an international standards body that sets standards for creating and handling compressed digital images. The JPEG file format was designed to balance good visual quality and small file size, typically through lossy compression. The JPEG file format is widely used as a means of compressing digital images, particularly those produced by digital cameras.
A triad is a group of three colours that are equally spaced on the colour wheel.
A type of print/design created with a metal stamp to create a shape out of paper using a die cutting machine. Die cuts can be used in apparel, home decor and promotional products.
A standalone web page with content intended to capture a visitor. Often, it has the same URL as the website's home page and is used in paid or sponsored search engine marketing (known more commonly as pay-per-click) advertising campaigns.
Text that flows from left to right and is the default reading direction of a page with its content aligned on the left margin.
The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.