A prominent design feature of web applications. Links can be used to navigate websites, provide shortcuts to content, or change views within a web application. These links allow for ease of access and save time when users need to find information or use services from other domain names.
The main text of an advertisement or editorial as opposed to headings and subheadings.
The distance between two points of extrusion or an object. It can also be defined as the measurement of size.
An element that prompts viewers to take a desired course of action. This type of marketing technique is used by businesses and marketers to increase page visits or sales in a certain period.
A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.
A type of print/design created with a metal stamp to create a shape out of paper using a die cutting machine. Die cuts can be used in apparel, home decor and promotional products.
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
The thickness or thinness of a typeface. Common font weights are light, regular/normal, semi-bold, bold and extra bold.
A graphical representation of a scenario, usually created and presented in sequence.
A framework that helps a company evaluate any aspect of its user experience according to five metrics, which form the acronym HEART. These metrics are: 1. Happiness 2. Engagement 3. Adoption 4. Retention 5. Task success
A collage consisting of images, colours and text that is assembled to convey an idea or theme.