A type of text used as filler or placeholder text. Since the dawn of time, it has been around and is sometimes erroneously referred to as "a nonsense sentence used by printers who have run out of typesetting space".
A way of researching users and understanding their behaviour in the context of the product, helping designers in understanding users' needs and expectations and what motivates them to act.
Designers can use this type of research to understand better their users and what kinds of experiences they are looking for. And this will allow the designers better empathize with their users, making them a part of the learning cycle.
A colour that appears to be pure and lacks any lightness (or tone) or saturation.
A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.
Text that is used to fill in a gap in a document.
A non-functional first draft of a design.
A technique for understanding people’s experience of a product or service. Participants are asked to keep daily records of their experience using the product, and these records are taken into consideration when designing the design.
Colours on the opposite side of the colour wheel to warm colours. Typically bluish in tone, such as blue or green.
A symbol that is used in the design industry to give a more personal touch. Lettermarks can be an individual's name or initials that are cleverly designed and incorporated into a company's logo.
The process of developing a product or design system that can be altered to fit different device and interaction contexts.
The word "bracket" is often used to refer to parentheses and is written as either  or () and used to delimit blocks of text, e.g. a set of instructions. Within brackets, items are arranged from left to right in order of precedence.