Wordmark

A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.

More terms you might want to know

Pica

A unit of measurement that equals 1/6 of an inch, or 1/72 of a foot.

Character

A letter, symbol, or another alphabet unit.

EPS File

An Encapsulated PostScript file (.eps) is a vector graphics format. EPS files are typically used to exchange artwork between different design programs, such as Adobe Illustrator and other vector graphics applications, including CorelDRAW, Inkscape, SIAE Draw and others. EPS files can also be used to provide a file format for print.

RGB

Red, green, and blue. These colours can be used to form a wide variety of colours in different devices such as computer monitors and televisions.

Prototype

Usually the first functional form of a new product, created to test a concept or prove out some aspects of design.

Abstract Mark

An abstract mark is a type of logo where instead of being a recognizable object from everyday life, it is an abstract geometric form representing a business or brand. Famous examples include the BP starburst logo, and the Pepsi divided circle.

Pagination

A technique used to sequentially present items in a list or other data set that are too long to display at one time.

Stroke

The path of any movement, mark, shape, or other feature of a design. It can be the border of an element or even the tight edge of a text box, etc.

Descenders

The portion of a letter such as y, p, q or j that hangs below the baseline of the text.

Resolution

The measure of a device or computer system's ability to capture fine detail. A higher number of pixels can provide more details and finer images on the screen.

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