A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.
A key performance indicator is a variable that measures how well an entity is performing. It's a figure that designates an individual or item's performance level. A particular company may use metrics such as sales, revenue, production, and market share to gauge the success of their firm.
CMYK is a colour space created for the printing process. It stands for Cyan Magenta Yellow Key (black).
A statistical method in which two variants of the same activity are compared against each other (typically with several variants), one at a time, and the most effective variant is selected.
Text that flows from right to left and is the default reading direction of a page with its content aligned on the right margin.
A design or decoration impressed into the surface of a material.
The art of decorative writing practised by many different people in many different cultures. Calligraphy is sometimes used to add a personal touch to wedding invitations, special event invitations, and other projects.
A group of rules, guidelines, and/or standards designers use when producing artwork or branded projects ensuring that they have the desired appearance and are compliant with usage guidelines.
A series of slides that are positioned one after the other. As you scroll through the images, the next image in the sequence is automatically loaded. Once you scroll to the end of the carousel, it cycles back around like a horse on a circular track.
An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).
The art of drawing original characters and symbols — especially for decorative purposes.