A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.
A greater typographic weight than the standard typeface, often used to highlight text that the writer wants to emphasise or denote sections, headlines or quotes in printed material.
Bold type is a little heavier than the average type because of its higher contrast, making it more readable. The opposite of bold type is light type, also known as regular or book.
Text that flows from left to right and is the default reading direction of a page with its content aligned on the left margin.
The art of drawing original characters and symbols — especially for decorative purposes.
A layout where all the content, mostly text, is aligned to the centre. The overall purpose of a Centre Alignment is to make it easier for users to read and scroll through content.
The part of lowercase letters that goes above the baseline when used in running text. As such, ascenders are considered less condensed than those used for numerals and other capital letters. Some examples of ascenders include b, d, h, k, and l. The opposite of an ascender is a descender.
A discipline that analyses the usability of an application by assessing its interaction design and user experience.
Usually the first functional form of a new product, created to test a concept or prove out some aspects of design.
The path of any movement, mark, shape, or other feature of a design. It can be the border of an element or even the tight edge of a text box, etc.
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
A colour that appears to be pure and lacks any lightness (or tone) or saturation.