Wordmark

A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.

More terms you might want to know

Blur

A type of design technique utilised in the creation of visuals and illustrations. Blur is used to create an impression of movement or a sense of depth.

Warm Colours

Colours on the same side of the colour wheel as red, such as pink, orange and yellow.

Hard Return

When you need to break a line of text and start on a new line in a text box.

Golden Ratio

Also known as the divine proportion, is a number, or a ratio, sometimes approximated by phi and widely considered aesthetically pleasing. The golden ratio has been featured in nature and art in many ways, including hexagonal honeycombs, the human body, and mathematics. More frequently, it is used in design and digital art to represent a path (or steps) one can take to achieve a particular look or result. In art, an artist may produce something (a painting or drawing, for example) using the golden ratio as a basis for its composition.

Uppercase

Also known as caps, a type property that specifies that all letters in a body of text are capitalised.

Analogous Colours

Colours that have a relation in their hue. A colour wheel can be used to help identify analogous colours. Analogous colours are typically found next to each other on the colour wheel.

Type Properties

The attributes of a typeface. Type properties include weight, width, colour and x-height.

Avatar

A graphical representation of the user on a device, used to represent various users in different contexts. It can be a photo, image or drawing.

Interaction Design

The design of the interaction between users and products. Interaction design is focused on creating products that enable the user to achieve their objective(s) in the best way possible.

Legibility

How well or poorly something can be read.

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