A rule of thumb used in photography to create more visually appealing images which states that an image should be composed so that the subject or focus of the image occupies one-third of the picture space, with two equal vertical lines dividing their composition into two.
Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.
A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.
Text that is used to fill in a gap in a document.
Black, white, and all the values of shades in between.
Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.
A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.
A type of understanding that is achieved by taking the perspective of another individual. Different people's perspectives often have different needs and values, so empathy can help you understand those differences.
The part of lowercase letters that goes above the baseline when used in running text. As such, ascenders are considered less condensed than those used for numerals and other capital letters. Some examples of ascenders include b, d, h, k, and l. The opposite of an ascender is a descender.
Also known as the divine proportion, is a number, or a ratio, sometimes approximated by phi and widely considered aesthetically pleasing. The golden ratio has been featured in nature and art in many ways, including hexagonal honeycombs, the human body, and mathematics. More frequently, it is used in design and digital art to represent a path (or steps) one can take to achieve a particular look or result. In art, an artist may produce something (a painting or drawing, for example) using the golden ratio as a basis for its composition.
The process of developing a product or design system that can be altered to fit different device and interaction contexts.