A sample of the target audience for which a product or service is intended.
A digital file created in Adobe's illustration and photo manipulation software Photoshop. PSD files are used to edit images, create graphics, art, icons, images, among a plethora of other things.
In typography, a bowl is a curved shape used to control the area of white space.
The portion of a letter such as y, p, q or j that hangs below the baseline of the text.
A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.
The main text of an advertisement or editorial as opposed to headings and subheadings.
The principle of both sides of an object having a sense of symmetry. It ensures that the weight and visual mass are distributed evenly on both sides of a surface. Balance is more important than symmetry because people don't often notice when something is asymmetrical, but they will always see if something is unbalanced.
A psychological phenomenon that states that people tend to remember unfinished or interrupted tasks better than completed tasks.
A field of study that aims to understand the user experience of a product or service. Conducting UX research includes interviewing, observing, and surveying users. Understanding the user experience is important because it helps designers understand how to design a better product that will be more appealing and usable for people.
Commonly used to describe a 2D graphic that is made up of an organized grid of pixels, in other words, a bitmap.
The part of lowercase letters that goes above the baseline when used in running text. As such, ascenders are considered less condensed than those used for numerals and other capital letters. Some examples of ascenders include b, d, h, k, and l. The opposite of an ascender is a descender.