Persona

A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.

Generally used when a page has so much content that it would be impossibly long to load the entire page at once. Infinite scroll consists of an auto-generated list of items that constantly loads new items as they load off the bottom of the screen.

CMYK is a colour space created for the printing process. It stands for Cyan Magenta Yellow Key (black).

Also called a paragraph mark, a paragraph sign or section marker, is a typographical character for separating paragraphs. It looks like a "¶".

All available space (line-height) between two consecutive lines of text; this measurement should be adjusted for either ascenders or descenders. In hand typesetting, leading referred to thin strips of lead inserted by hand between lines of type in the composing stick to increase vertical distance.

The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.

Also known as caps, a type property that specifies that all letters in a body of text are capitalised.

A greater typographic weight than the standard typeface, often used to highlight text that the writer wants to emphasise or denote sections, headlines or quotes in printed material.

Bold type is a little heavier than the average type because of its higher contrast, making it more readable. The opposite of bold type is light type, also known as regular or book.

A philosophy that companies should take a user-centred approach to design, making sure they focus on the customer's needs and not on their company's needs. UX designers need to figure out what users want before building something and not after. They must also ask themselves if including "features" will provide any value to the product or service.

The distance between two points of extrusion or an object. It can also be defined as the measurement of size.