Persona

A print that the printer receives to monitor the progress of production. Proofing is a matter of looking at the print to ensure that it has been printed correctly and that the colours are rendered accurately.

A type of user interface design carefully crafted to trick people into doing things they might not want to do.

The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.

A diagram that reflects the processes and steps a user would take when completing a certain task or goal. The User Journey Map also highlights the key activities, touchpoints, stakeholders, and benefits of an experience. In order to develop an effective strategy that helps guide users through the process of reaching their goals and objectives, the User Journey Map provides a comprehensive view of how your customers will navigate towards achieving their goals.

Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.

The primary graphic that appears at the top of a webpage, designed to grab people's attention.

Colours on the same side of the colour wheel as red, such as pink, orange and yellow.

A psychological principle which predicts that when multiple homogeneous stimuli are presented, the stimulus which differs from the rest is most likely to be remembered. In other words, people tend to remember items in isolation more than those of a similar nature or objects in clusters. This phenomenon has been applied in designing websites and software with various levels of success.

A UX design technique to explore and map out a service, product, or system through physical navigation, often completed at the start of a design process to provide designers with an understanding of how users will navigate the system. In addition, body-storming can be used in development to test functionality or measure ease of use.

Small uppercase letters, generally about half as tall as regular uppercase letters.