A sample of the target audience for which a product or service is intended.
Text that flows from right to left and is the default reading direction of a page with its content aligned on the right margin.
An iconic design that is made up of two or three letters.
Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.
A symbol that is used in the design industry to give a more personal touch. Lettermarks can be an individual's name or initials that are cleverly designed and incorporated into a company's logo.
A design language developed by Google. The goal of Material Design was to create fluid, natural movement for users on any platform they happen to be using.
Framing consisting of cutting off or obscuring most of the surrounding of a subject, removing distractions from the background and emphasising the subject.
The small, non-essential text that appears on an interface. It has been set up specifically to be short and concise to draw attention to an essential user experience.
The art of decorative writing practised by many different people in many different cultures. Calligraphy is sometimes used to add a personal touch to wedding invitations, special event invitations, and other projects.
A Tagged Image File Format is a file format for storing images losslessly.
The attributes of a typeface. Type properties include weight, width, colour and x-height.