A sample of the target audience for which a product or service is intended.
The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.
The main text of an advertisement or editorial as opposed to headings and subheadings.
The act of gathering qualitative data about a person's thoughts and feelings related to a product.
Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.
A graphic representation, such as an icon, of a company or brand. Pictorial marks can be used on marketing materials to communicate the intentions and personality of the company. Factors such as colour, placement, and shape are significant in how the general public perceives a pictorial mark.
The surface quality of an element.
A Tagged Image File Format is a file format for storing images losslessly.
Designers and developers use font styles to denote differences in meaning between two or more words, phrases, sentences, paragraphs, or blocks of text. Typical font styles in CSS and web development are normal, italic, oblique and inherit.
When you need to break a line of text and start on a new line in a text box.
The part of a letter, usually a vertical line, that rise above the x-height.