A sample of the target audience for which a product or service is intended.
The area of negative space around and between elements in a design.
The process of arranging type to make written material readable. The arrangement of type involves decisions about individual letters and words (e.g. line spacing, letter spacing, and word spacing) and more significant page layout decisions (e.g., margins, headline position on the page).
An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).
A type of font that comes pre-installed in an operating system.
Text that is used to fill in a gap in a document.
The part of a letter, usually a vertical line, that rise above the x-height.
A type of graphical interface that allows the user to interact with the application on a screen, such as a computer monitor or smartphone, using various types of input devices.
The art of drawing original characters and symbols — especially for decorative purposes.
The process of developing a product or design system that can be altered to fit different device and interaction contexts.
Also known as an Ishikawa diagram, is a widely used technique in project management. The diagram provides a means of evaluating the cause-and-effect relationship between the various activities necessary for completing a project by visualising all activities in the project as bones that interconnect on an anterior and posterior spine, with causality flowing from one to another.