Legibility

How well or poorly something can be read.

More terms you might want to know

Pictorial Mark

A graphic representation, such as an icon, of a company or brand. Pictorial marks can be used on marketing materials to communicate the intentions and personality of the company. Factors such as colour, placement, and shape are significant in how the general public perceives a pictorial mark.

Small Caps

Small uppercase letters, generally about half as tall as regular uppercase letters.

Call to action (CTA / C2A)

An element that prompts viewers to take a desired course of action. This type of marketing technique is used by businesses and marketers to increase page visits or sales in a certain period.

Display Typface

Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.

Font Size

A measure of the height of a set of text on an element.

Hex Code

A way of expressing colours on digital media. To specify a hex code, you need to consider the three primary colours: red, green and blue. The hex code is always six characters long and looks like this: #RRGGBB and their values range from 00 to FF.

Heuristic Evaluation

A usability assessment method that is used to evaluate a design against established usability principles or heuristics. It is based on the idea that designers can use their experience to find areas of poor design without extensive user testing.

Shade

The relative lightness or darkness of a hue.

RAW Image

A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.

Widow

The last line of a paragraph following the rest, or a single line in a paragraph that is out of place with the rest.

Problem?

Got a suggestion or found an issue with the glossary?
Let me know!