Placeholder Text

Text that is used to fill in a gap in a document.

More terms you might want to know

HTML

A language used to create web pages, and it stands for Hypertext Markup Language.

User Flow

The way that a user navigates through a website, app, etc.

Heuristic Evaluation

A usability assessment method that is used to evaluate a design against established usability principles or heuristics. It is based on the idea that designers can use their experience to find areas of poor design without extensive user testing.

Minimum Viable Product (MVP)

A term that means the smallest amount of work that can be done to move a project forward.

x-height

The distance between the baseline and the mean line of lowercase letters in a typeface. Nearby descenders (such as j) and ascenders (such as q) usually extend slightly below or above this height.

Font Type

Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.

Masthead

The name, logo, and other identifying information at the top of a newspaper or magazine publication.

User Scenario

An example of a typical user and the actions they take. Typically these are written in the form of a story.

Heatmap

A graphical representation of the density and distribution of data points. Denser regions in the image are interpreted as the data points' frequency, while lower densities are interpreted as fewer data points in that area.

Heatmaps show you where people worldwide are clicking on content to help you understand how people interact with your website designs and content.

CSS

CSS or Cascading Style Sheets are a language for describing the look and formatting of HTML elements in a webpage.

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