Mock-up

A non-functional first draft of a design.

More terms you might want to know

Bowl

In typography, a bowl is a curved shape used to control the area of white space.

Soft Return

Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.

Golden Ratio

Also known as the divine proportion, is a number, or a ratio, sometimes approximated by phi and widely considered aesthetically pleasing. The golden ratio has been featured in nature and art in many ways, including hexagonal honeycombs, the human body, and mathematics. More frequently, it is used in design and digital art to represent a path (or steps) one can take to achieve a particular look or result. In art, an artist may produce something (a painting or drawing, for example) using the golden ratio as a basis for its composition.

Link

A prominent design feature of web applications. Links can be used to navigate websites, provide shortcuts to content, or change views within a web application. These links allow for ease of access and save time when users need to find information or use services from other domain names.

Tracking

The adjustment of all characters in a line by moving them closer together or farther apart.

Ligature

A form of typographic ornament used by a type designer for decorative purposes. Common ligatures are based on joining two or more letters together, often with figures embedded in the design

Dark Pattern

A type of user interface design carefully crafted to trick people into doing things they might not want to do.

Miller's Law

An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).

Letterpress

A printing press that uses movable type and punches to make impressions on paper.

Persona

A sample of the target audience for which a product or service is intended.

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