A non-functional first draft of a design.
The space that an item has around it.
Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.
A phenomenon in psychology in which recalling items in a list imposes an order on the list, with the first and last items remembered best. That is, if given a list of words to remember like "dog apple tree", people will tend to recall "dog" as being at the beginning of the sentence and "tree" as being at the end of it.
CSS or Cascading Style Sheets are a language for describing the look and formatting of HTML elements in a webpage.
An abstract mark is a type of logo where instead of being a recognizable object from everyday life, it is an abstract geometric form representing a business or brand. Famous examples include the BP starburst logo, and the Pepsi divided circle.
A type of typographical contrast used to convey emphasis. Italics were initially developed for the printing press and are now widely used in print, web design, public signs and labelling systems.
The height of a font, measured in points or pixels.
The act of gathering qualitative data about a person's thoughts and feelings related to a product.
A low-fidelity representation of a user interface design.
A style of typeface that uses a width-to-height ratio of 1:1.