The use of repeating elements and motifs for decorative purposes. In design, repetition occurs in many ways. It can be achieved by using a shape or design element in a pattern, and it can also be achieved through the use of multiple shapes or motifs that have similarities
A way of researching users and understanding their behaviour in the context of the product, helping designers in understanding users' needs and expectations and what motivates them to act.
Designers can use this type of research to understand better their users and what kinds of experiences they are looking for. And this will allow the designers better empathize with their users, making them a part of the learning cycle.
A prominent design feature of web applications. Links can be used to navigate websites, provide shortcuts to content, or change views within a web application. These links allow for ease of access and save time when users need to find information or use services from other domain names.
The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.
A triad is a group of three colours that are equally spaced on the colour wheel.
The adjustment of all characters in a line by moving them closer together or farther apart.
A set of symbols or "characters" including letters, numbers and various other symbols.
The width and height of a document, after having been cut down to size from a larger sheet.
Framing consisting of cutting off or obscuring most of the surrounding of a subject, removing distractions from the background and emphasising the subject.
Also known as caps, a type property that specifies that all letters in a body of text are capitalised.
The area of negative space around and between elements in a design.