The name, logo, and other identifying information at the top of a newspaper or magazine publication.
The process of arranging type to make written material readable. The arrangement of type involves decisions about individual letters and words (e.g. line spacing, letter spacing, and word spacing) and more significant page layout decisions (e.g., margins, headline position on the page).
The last line of a paragraph following the rest, or a single line in a paragraph that is out of place with the rest.
A system used to describe and identify typefaces by their basic visual characteristics.
Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.
The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.
A style of typeface that uses a width-to-height ratio of 1:1.
Contrast in design can be accomplished by placing two opposite colours adjacent to one another, creating a focal point within the design that dominates the composition.
A graphic representation, such as an icon, of a company or brand. Pictorial marks can be used on marketing materials to communicate the intentions and personality of the company. Factors such as colour, placement, and shape are significant in how the general public perceives a pictorial mark.
A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.
A graphical representation of the density and distribution of data points. Denser regions in the image are interpreted as the data points' frequency, while lower densities are interpreted as fewer data points in that area.
Heatmaps show you where people worldwide are clicking on content to help you understand how people interact with your website designs and content.