Masthead

The name, logo, and other identifying information at the top of a newspaper or magazine publication.

More terms you might want to know

Bracket

The word "bracket" is often used to refer to parentheses and is written as either [] or () and used to delimit blocks of text, e.g. a set of instructions. Within brackets, items are arranged from left to right in order of precedence.

Flat Design

A design style first introduced by Microsoft Design Language based on minimalism and simplicity. This newer trend focuses on reducing nonsensical designs and makes the content more accessible for all users.

In this way of designing, fewer elements are used to create shapes and less emphasis on gradients and textures. This modern trend moves away from skeuomorphism. Instead, it focuses on a realistic view or illustration with buttons and icons appearing flat with no shadows.

Warm Colours

Colours on the same side of the colour wheel as red, such as pink, orange and yellow.

Conversion Rate

The number of visits that result in a purchase or some other goal. It can measure any conversion event, such as download, registration, purchase, etc.

Type Size

The height of a font, measured in points or pixels.

Responsive Design

The process of developing a product or design system that can be altered to fit different device and interaction contexts.

Interaction Design

The design of the interaction between users and products. Interaction design is focused on creating products that enable the user to achieve their objective(s) in the best way possible.

Load More Scrolling

A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.

Colour Palette

A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.

Pica

A unit of measurement that equals 1/6 of an inch, or 1/72 of a foot.

Problem?

Got a suggestion or found an issue with the glossary?
Let me know!