The name, logo, and other identifying information at the top of a newspaper or magazine publication.
A form of typographic ornament used by a type designer for decorative purposes. Common ligatures are based on joining two or more letters together, often with figures embedded in the design
The primary graphic that appears at the top of a webpage, designed to grab people's attention.
The Pantone Matching System is a colour-matching system for printing inks. It is a proprietary colour-matching system that was developed so that when an artist picks PMS colour or swatch, they can be confident in knowing what colours would be produced no matter the application.
A statistical method in which two variants of the same activity are compared against each other (typically with several variants), one at a time, and the most effective variant is selected.
The art of drawing original characters and symbols — especially for decorative purposes.
The art and technique of arranging type to make written language legible, readable, and appealing when displayed.
The way that a user navigates through a website, app, etc.
The meeting point where two lines cross.
A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.
A generic term for adding colour to an image. A tint can be applied by darkening a colour to create different shades or lightening the saturation, creating a washed-out look.