A term that means the smallest amount of work that can be done to move a project forward.
A rule of thumb used in photography to create more visually appealing images which states that an image should be composed so that the subject or focus of the image occupies one-third of the picture space, with two equal vertical lines dividing their composition into two.
One of the most common types of navigation in UI design. It's usually a system of one or more horizontal buttons placed at the bottom of the screen, directing users to other parts of an app or website. Bottom navigation is often used as an alternative to scrolling or tabbing through links on a page.
Text that flows from left to right and is the default reading direction of a page with its content aligned on the left margin.
A framework that helps a company evaluate any aspect of its user experience according to five metrics, which form the acronym HEART. These metrics are: 1. Happiness 2. Engagement 3. Adoption 4. Retention 5. Task success
The surface quality of an element.
A graphic representation, such as an icon, of a company or brand. Pictorial marks can be used on marketing materials to communicate the intentions and personality of the company. Factors such as colour, placement, and shape are significant in how the general public perceives a pictorial mark.
The feeling or mood created by a design.
A psychological phenomenon that states that people tend to remember unfinished or interrupted tasks better than completed tasks.
The portion of a letter such as y, p, q or j that hangs below the baseline of the text.
A printing press that uses movable type and punches to make impressions on paper.