A term that means the smallest amount of work that can be done to move a project forward.
A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.
A symbol that is used in the design industry to give a more personal touch. Lettermarks can be an individual's name or initials that are cleverly designed and incorporated into a company's logo.
The use of light or dark objects positioned over colourful backgrounds. Blurred backdrops allow bright colours to come through and convey a sense of frosted glass.
A collage consisting of images, colours and text that is assembled to convey an idea or theme.
The thickness or thinness of a typeface. Common font weights are light, regular/normal, semi-bold, bold and extra bold.
The primary graphic that appears at the top of a webpage, designed to grab people's attention.
A letter, symbol, or another alphabet unit.
A name, symbol or other distinctive feature that distinguishes one business's product from another's, often associated with a logo, design, slogan and other items.
Usually the first functional form of a new product, created to test a concept or prove out some aspects of design.
A Tagged Image File Format is a file format for storing images losslessly.