The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
In typography, a bowl is a curved shape used to control the area of white space.
A UX design technique in which you divide your users into groups, show them cards with different names for unrelated objects and ask them to categorise them.
A name, symbol or other distinctive feature that distinguishes one business's product from another's, often associated with a logo, design, slogan and other items.
CSS or Cascading Style Sheets are a language for describing the look and formatting of HTML elements in a webpage.
A colour that appears to be pure and lacks any lightness (or tone) or saturation.
Text that flows from right to left and is the default reading direction of a page with its content aligned on the right margin.
A key performance indicator is a variable that measures how well an entity is performing. It's a figure that designates an individual or item's performance level. A particular company may use metrics such as sales, revenue, production, and market share to gauge the success of their firm.
The way that a user navigates through a website, app, etc.
Scope creep is when the scope of a project starts to grow without any agreement on how it's going to be paid for. Creep happens because items and features are tacked on top of the original scope of work agreed upon in the original contract.
The adjustment of all characters in a line by moving them closer together or farther apart.