Orphan

One or more words (typically at the end of a paragraph) that are separated from the rest of the text. Orphans are generally thought of as bad design, but it’s a matter of taste.

More terms you might want to know

Mood board

A collage consisting of images, colours and text that is assembled to convey an idea or theme.

CSS

CSS or Cascading Style Sheets are a language for describing the look and formatting of HTML elements in a webpage.

Class

A selector that can be applied to any HTML element. Classes should be used when designing for multiple instances. For example, if you want all <h1> tags in the website to look blue, then you could use the class="blue-text" attribute.

PSD File

A digital file created in Adobe's illustration and photo manipulation software Photoshop. PSD files are used to edit images, create graphics, art, icons, images, among a plethora of other things.

Orphan

One or more words (typically at the end of a paragraph) that are separated from the rest of the text. Orphans are generally thought of as bad design, but it’s a matter of taste.

Body Copy

The main text of an advertisement or editorial as opposed to headings and subheadings.

Foil Stamping

The process of applying a thin layer of foil to paper coated with adhesive on one side.

Hierarchy

Also known as visual hierarchy, hierarchy is the ordering of priorities in a design. This may include different visual elements, such as contrast, colour, font size and placement on a page. The graphic designer's job is to create an understandable document using organisational systems that the reader easily understands.

Kerning

The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.

Font Colour

Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.

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