One or more words (typically at the end of a paragraph) that are separated from the rest of the text. Orphans are generally thought of as bad design, but it’s a matter of taste.
The written information that accompanies a design.
A type of understanding that is achieved by taking the perspective of another individual. Different people's perspectives often have different needs and values, so empathy can help you understand those differences.
A set of symbols or "characters" including letters, numbers and various other symbols.
The way that a user navigates through a website, app, etc.
The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.
An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).
The meeting point where two lines cross.
The part of lowercase letters that goes above the baseline when used in running text. As such, ascenders are considered less condensed than those used for numerals and other capital letters. Some examples of ascenders include b, d, h, k, and l. The opposite of an ascender is a descender.
A non-functional first draft of a design.
The Pantone Matching System is a colour-matching system for printing inks. It is a proprietary colour-matching system that was developed so that when an artist picks PMS colour or swatch, they can be confident in knowing what colours would be produced no matter the application.