One or more words (typically at the end of a paragraph) that are separated from the rest of the text. Orphans are generally thought of as bad design, but it’s a matter of taste.
The distance between two points of extrusion or an object. It can also be defined as the measurement of size.
The typographic presentation of a company's name in a stylized form.
A graphical representation of the user on a device, used to represent various users in different contexts. It can be a photo, image or drawing.
The width and height of a document, after having been cut down to size from a larger sheet.
The ratio of a rectangle's width to its height. It is measured by dividing the shorter side length, here "w" or width, by the longer side length, "h" or height. The aspect ratio may be given as either a fraction or as a decimal.
The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.
The art and science of arranging information so that it's intuitive to find, easy to navigate, presents a cohesive design, meets accessibility guidelines, looks attractive on any device or screen size and ultimately drives behaviour change.
Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.
A small picture or design that represents an idea, function, or some other type of visual concept. For example, in computer graphics and web development, an icon is a pictorial representation of a program or file type.
The principle of both sides of an object having a sense of symmetry. It ensures that the weight and visual mass are distributed evenly on both sides of a surface. Balance is more important than symmetry because people don't often notice when something is asymmetrical, but they will always see if something is unbalanced.