A measure of the height of a set of text on an element.
A colour that appears to be pure and lacks any lightness (or tone) or saturation.
A collage consisting of images, colours and text that is assembled to convey an idea or theme.
The area of negative space around and between elements in a design.
Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.
Designs that are created in one colour. It can be any colour, but the whole design will range from light to darker shades. As the name implies, it is typically a single hue, with black and white also being typical combinations for this type of design.
A usability assessment method that is used to evaluate a design against established usability principles or heuristics. It is based on the idea that designers can use their experience to find areas of poor design without extensive user testing.
A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.
Red, green, and blue. These colours can be used to form a wide variety of colours in different devices such as computer monitors and televisions.
A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.
Colours on the same side of the colour wheel as red, such as pink, orange and yellow.