Font Size

A measure of the height of a set of text on an element.

More terms you might want to know

Letterpress

A printing press that uses movable type and punches to make impressions on paper.

Left-aligned

Text that flows from left to right and is the default reading direction of a page with its content aligned on the left margin.

Font Weight

The thickness or thinness of a typeface. Common font weights are light, regular/normal, semi-bold, bold and extra bold.

Gestalt Theory

A theory in psychology that discusses the general idea that the whole is greater than the sum of its parts. It's based on a human need to search for stability and meaning, which leads to organic movements towards wholeness. Gestalt Theory assumes there are inherent flaws in how we perceive forms and patterns, and it holds that this innate tendency transforms into an active process of looking for order in reality.

Logotype

The typographic presentation of a company's name in a stylized form.

Vertex

The meeting point where two lines cross.

Font Type

Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.

Monospace

A style of typeface that uses a width-to-height ratio of 1:1.

Hierarchy

Also known as visual hierarchy, hierarchy is the ordering of priorities in a design. This may include different visual elements, such as contrast, colour, font size and placement on a page. The graphic designer's job is to create an understandable document using organisational systems that the reader easily understands.

Shade

The relative lightness or darkness of a hue.

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