A measure of the height of a set of text on an element.
A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.
A tool that allows user experience designers, or people who design products and websites with consumers in mind, to track where users look on the screen. Eye-tracking can measure users’ attention and the duration of time they spend on different areas of a website. With this information, websites can create user experience solutions such as buttons with varying colours designed to catch the eye.
Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.
Also known as caps, a type property that specifies that all letters in a body of text are capitalised.
The height of a font, measured in points or pixels.
The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.
Colours that directly across the colour wheel, like blue and orange. When you put these colours next to each other, they make a great contrast together. Complementary colours are often found in nature.
A design or decoration impressed into the surface of a material.
The last line of a paragraph following the rest, or a single line in a paragraph that is out of place with the rest.
An abstract mark is a type of logo where instead of being a recognizable object from everyday life, it is an abstract geometric form representing a business or brand. Famous examples include the BP starburst logo, and the Pepsi divided circle.