A measure of the height of a set of text on an element.
A printing press that uses movable type and punches to make impressions on paper.
Text that flows from left to right and is the default reading direction of a page with its content aligned on the left margin.
The thickness or thinness of a typeface. Common font weights are light, regular/normal, semi-bold, bold and extra bold.
A theory in psychology that discusses the general idea that the whole is greater than the sum of its parts. It's based on a human need to search for stability and meaning, which leads to organic movements towards wholeness. Gestalt Theory assumes there are inherent flaws in how we perceive forms and patterns, and it holds that this innate tendency transforms into an active process of looking for order in reality.
The typographic presentation of a company's name in a stylized form.
The meeting point where two lines cross.
Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.
A style of typeface that uses a width-to-height ratio of 1:1.
Also known as visual hierarchy, hierarchy is the ordering of priorities in a design. This may include different visual elements, such as contrast, colour, font size and placement on a page. The graphic designer's job is to create an understandable document using organisational systems that the reader easily understands.
The relative lightness or darkness of a hue.