A measure of the height of a set of text on an element.
The surface quality of an element.
Contrast in design can be accomplished by placing two opposite colours adjacent to one another, creating a focal point within the design that dominates the composition.
CMYK is a colour space created for the printing process. It stands for Cyan Magenta Yellow Key (black).
A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.
The main text of an advertisement or editorial as opposed to headings and subheadings.
A letter, symbol, or another alphabet unit.
A type of print/design created with a metal stamp to create a shape out of paper using a die cutting machine. Die cuts can be used in apparel, home decor and promotional products.
A non-functional first draft of a design.
The placement or otherwise of a thing in relation to other things. In design, proximity may be considered as the distance between two items in space or their relative location to each other.
A philosophy that companies should take a user-centred approach to design, making sure they focus on the customer's needs and not on their company's needs. UX designers need to figure out what users want before building something and not after. They must also ask themselves if including "features" will provide any value to the product or service.