Usually the first functional form of a new product, created to test a concept or prove out some aspects of design.
A graphic representation, such as an icon, of a company or brand. Pictorial marks can be used on marketing materials to communicate the intentions and personality of the company. Factors such as colour, placement, and shape are significant in how the general public perceives a pictorial mark.
Commonly used to describe a 2D graphic that is made up of an organized grid of pixels, in other words, a bitmap.
A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.
A type of user interface design carefully crafted to trick people into doing things they might not want to do.
Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.
A print that the printer receives to monitor the progress of production. Proofing is a matter of looking at the print to ensure that it has been printed correctly and that the colours are rendered accurately.
A collage consisting of images, colours and text that is assembled to convey an idea or theme.
The meeting point where two lines cross.
Text that flows from right to left and is the default reading direction of a page with its content aligned on the right margin.
Also known as the divine proportion, is a number, or a ratio, sometimes approximated by phi and widely considered aesthetically pleasing. The golden ratio has been featured in nature and art in many ways, including hexagonal honeycombs, the human body, and mathematics. More frequently, it is used in design and digital art to represent a path (or steps) one can take to achieve a particular look or result. In art, an artist may produce something (a painting or drawing, for example) using the golden ratio as a basis for its composition.