Usually the first functional form of a new product, created to test a concept or prove out some aspects of design.
A graphic representation, such as an icon, of a company or brand. Pictorial marks can be used on marketing materials to communicate the intentions and personality of the company. Factors such as colour, placement, and shape are significant in how the general public perceives a pictorial mark.
The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.
The portion of a letter such as y, p, q or j that hangs below the baseline of the text.
The area of negative space around and between elements in a design.
The sum of all experiences an individual has with a company or its delivery channels during their journey. From handling and registering a complaint to ordering new products, these interactions are monitored and analyzed at every touchpoint by frontline employees, developers, designers, and product managers for improvement opportunities.
A well-known UI element in computer applications. It's an expandable menu of context-specific commands typically launched from the application's main menu.
Typically used on the internet or web pages to provide easily accessible navigation for users. Typically, the breadcrumb navigation appears along the top of a webpage or at other locations on a webpage so that users can know where they are on a site quickly and efficiently.
The process of arranging objects in a consistent and even spatial relationship. It can refer to how text is aligned with respect to its margins or how any two or more things are aligned in general.
A design or decoration impressed into the surface of a material.
A unit for defining the size of a font. It's not a distance; this unit's measurement is only relative to the typeface's design.