The distance between two points of extrusion or an object. It can also be defined as the measurement of size.
Contrast in design can be accomplished by placing two opposite colours adjacent to one another, creating a focal point within the design that dominates the composition.
The last line of a paragraph following the rest, or a single line in a paragraph that is out of place with the rest.
A process in which subjects use a product or service under test conditions and report their experience.
A unit of measurement that equals 1/6 of an inch, or 1/72 of a foot.
The main text of an advertisement or editorial as opposed to headings and subheadings.
The art of decorative writing practised by many different people in many different cultures. Calligraphy is sometimes used to add a personal touch to wedding invitations, special event invitations, and other projects.
The principle of both sides of an object having a sense of symmetry. It ensures that the weight and visual mass are distributed evenly on both sides of a surface. Balance is more important than symmetry because people don't often notice when something is asymmetrical, but they will always see if something is unbalanced.
When you need to break a line of text and start on a new line in a text box.
The portion of a letter such as y, p, q or j that hangs below the baseline of the text.
A design process that can help guide the path of any product or application from discovery to launch stages. A UX roadmap can also be used in marketing to analyse how products are perceived by customers and then determine future options for growth.