Type Classification

A system used to describe and identify typefaces by their basic visual characteristics.

More terms you might want to know

Flat Design

A design style first introduced by Microsoft Design Language based on minimalism and simplicity. This newer trend focuses on reducing nonsensical designs and makes the content more accessible for all users.

In this way of designing, fewer elements are used to create shapes and less emphasis on gradients and textures. This modern trend moves away from skeuomorphism. Instead, it focuses on a realistic view or illustration with buttons and icons appearing flat with no shadows.

White Space

The area of negative space around and between elements in a design.

Class

A selector that can be applied to any HTML element. Classes should be used when designing for multiple instances. For example, if you want all <h1> tags in the website to look blue, then you could use the class="blue-text" attribute.

Brand Mark

A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.

Type Properties

The attributes of a typeface. Type properties include weight, width, colour and x-height.

Font Size

A measure of the height of a set of text on an element.

Logotype

The typographic presentation of a company's name in a stylized form.

Triadic Colours

A triad is a group of three colours that are equally spaced on the colour wheel.

Miller's Law

An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).

Skeuomorphism

The use of design features that are shaped to resemble a familiar object or thing in order to facilitate user interaction.

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