Type Classification

A system used to describe and identify typefaces by their basic visual characteristics.

More terms you might want to know

Skeuomorphism

The use of design features that are shaped to resemble a familiar object or thing in order to facilitate user interaction.

Font Colour

Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.

Hero Image

The primary graphic that appears at the top of a webpage, designed to grab people's attention.

Diary Study

A technique for understanding people’s experience of a product or service. Participants are asked to keep daily records of their experience using the product, and these records are taken into consideration when designing the design.

Ellipsis

Also known as a suspension point, is a series of dots (…) that is used either as a substitute for some text that has been omitted from a sentence or when the author does not wish to pause in their writing.

Thumbnail

A small, non-preview image that accompanies a larger image. It provides an immediate sense of the content while not necessarily revealing it in its entire scope.

Icon

A small picture or design that represents an idea, function, or some other type of visual concept. For example, in computer graphics and web development, an icon is a pictorial representation of a program or file type.

Tone

The feeling or mood created by a design.

Brand

A name, symbol or other distinctive feature that distinguishes one business's product from another's, often associated with a logo, design, slogan and other items.

User Scenario

An example of a typical user and the actions they take. Typically these are written in the form of a story.

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