A system used to describe and identify typefaces by their basic visual characteristics.
A decoration technique used primarily on paper, metal, and some plastics in which ink or another printing medium is pressed into the material's surface to create a three-dimensional effect.
A rule of thumb used in photography to create more visually appealing images which states that an image should be composed so that the subject or focus of the image occupies one-third of the picture space, with two equal vertical lines dividing their composition into two.
How well or poorly something can be read.
The primary graphic that appears at the top of a webpage, designed to grab people's attention.
The act of gathering qualitative data about a person's thoughts and feelings related to a product.
A technique used to sequentially present items in a list or other data set that are too long to display at one time.
A well-known UI element in computer applications. It's an expandable menu of context-specific commands typically launched from the application's main menu.
An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).
A type of design where the colours or tones gradually change from one colour to another. Gradients are often used in graphic design to add visual interest and give the appearance of "extensions" or "glosses" of a particular colour.
A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.