A system used to describe and identify typefaces by their basic visual characteristics.
The use of design features that are shaped to resemble a familiar object or thing in order to facilitate user interaction.
Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.
The primary graphic that appears at the top of a webpage, designed to grab people's attention.
A technique for understanding people’s experience of a product or service. Participants are asked to keep daily records of their experience using the product, and these records are taken into consideration when designing the design.
Also known as a suspension point, is a series of dots (…) that is used either as a substitute for some text that has been omitted from a sentence or when the author does not wish to pause in their writing.
A small, non-preview image that accompanies a larger image. It provides an immediate sense of the content while not necessarily revealing it in its entire scope.
A small picture or design that represents an idea, function, or some other type of visual concept. For example, in computer graphics and web development, an icon is a pictorial representation of a program or file type.
The feeling or mood created by a design.
A name, symbol or other distinctive feature that distinguishes one business's product from another's, often associated with a logo, design, slogan and other items.
An example of a typical user and the actions they take. Typically these are written in the form of a story.