Hue

A colour that appears to be pure and lacks any lightness (or tone) or saturation.

More terms you might want to know

Interaction Design

The design of the interaction between users and products. Interaction design is focused on creating products that enable the user to achieve their objective(s) in the best way possible.

Pull Quote

A brief snippet taken from the text of an article.

Font Case

The way characters are capitalised within a word or phrase. Common font cases are uppercase, lowercase, capitalised (or title case) and sentence case.

Kerning

The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.

Bracket

The word "bracket" is often used to refer to parentheses and is written as either [] or () and used to delimit blocks of text, e.g. a set of instructions. Within brackets, items are arranged from left to right in order of precedence.

Fitts' Law

A prediction model used in human-computer interaction. It states that the time required to move to a target area rapidly increases as the distance to the target increases. The law was proposed by Paul Fitts, an American psychologist, in 1954 as a mathematical model of movement with limited cognitive capacity.

Fitts hypothesized that one would quickly select its first apparent target when reaching for an object before considering alternatives — a phenomenon called "target fixation." This tendency would increase progressively with increased distance between the subject and object until it eventually became exponential (i.e., too far away).

Minimum Viable Product (MVP)

A term that means the smallest amount of work that can be done to move a project forward.

Hue

A colour that appears to be pure and lacks any lightness (or tone) or saturation.

Cap Height

The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.

Mood board

A collage consisting of images, colours and text that is assembled to convey an idea or theme.

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