An example of a typical user and the actions they take. Typically these are written in the form of a story.
A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.
An imaginary line on which most letters "sit". As such, it equals the height of an em square. The expected result of a baseline is to reference the height with which text is aligned. The alignment ranges from ascenders, which are the upper strokes in b, d, and h, down to descenders like j or y.
When you need to break a line of text and start on a new line in a text box.
A philosophy that companies should take a user-centred approach to design, making sure they focus on the customer's needs and not on their company's needs. UX designers need to figure out what users want before building something and not after. They must also ask themselves if including "features" will provide any value to the product or service.
CMYK is a colour space created for the printing process. It stands for Cyan Magenta Yellow Key (black).
A concept used in systems design to describe the negative consequences of making seemingly innocuous design changes. Shorthand for a product's delayed but inevitable need to be reworked due to earlier, seemingly trivial decisions not having been fully thought through in the original release.
Designers incur this "debt" by making quick and easy choices that save time in the present but cause more complex problems later on down the road when it becomes necessary to change or add something.
A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.
A unit of measurement that equals 1/6 of an inch, or 1/72 of a foot.
The typographic term for the dot above the letters 'i' and 'j'.
A UX design technique to explore and map out a service, product, or system through physical navigation, often completed at the start of a design process to provide designers with an understanding of how users will navigate the system. In addition, body-storming can be used in development to test functionality or measure ease of use.