A graphical representation of a scenario, usually created and presented in sequence.
Also known as visual hierarchy, hierarchy is the ordering of priorities in a design. This may include different visual elements, such as contrast, colour, font size and placement on a page. The graphic designer's job is to create an understandable document using organisational systems that the reader easily understands.
The way characters are capitalised within a word or phrase. Common font cases are uppercase, lowercase, capitalised (or title case) and sentence case.
CMYK is a colour space created for the printing process. It stands for Cyan Magenta Yellow Key (black).
The use of design features that are shaped to resemble a familiar object or thing in order to facilitate user interaction.
The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.
A type of font that comes pre-installed in an operating system.
Layout is a defining characteristic of design. It dictates the positioning of content and design elements. Layouts can range from the simple, such as a four- or two-column layout, to more complex designs like grids with multiple hierarchy levels.
Also known as caps, a type property that specifies that all letters in a body of text are capitalised.