Storyboard

A graphical representation of a scenario, usually created and presented in sequence.

More terms you might want to know

Hierarchy

Also known as visual hierarchy, hierarchy is the ordering of priorities in a design. This may include different visual elements, such as contrast, colour, font size and placement on a page. The graphic designer's job is to create an understandable document using organisational systems that the reader easily understands.

Font Case

The way characters are capitalised within a word or phrase. Common font cases are uppercase, lowercase, capitalised (or title case) and sentence case.

CMYK

CMYK is a colour space created for the printing process. It stands for Cyan Magenta Yellow Key (black).

Skeuomorphism

The use of design features that are shaped to resemble a familiar object or thing in order to facilitate user interaction.

Kerning

The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.

Saturation

The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.

Emblem

A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.

System Font

A type of font that comes pre-installed in an operating system.

Layout

Layout is a defining characteristic of design. It dictates the positioning of content and design elements. Layouts can range from the simple, such as a four- or two-column layout, to more complex designs like grids with multiple hierarchy levels.

Uppercase

Also known as caps, a type property that specifies that all letters in a body of text are capitalised.

Problem?

Got a suggestion or found an issue with the glossary?
Let me know!