A file format that supports both static and animated images. It is a popular file format on the internet and social media due to its wide colour support, portability, and animating capabilities.
An example of a typical user and the actions they take. Typically these are written in the form of a story.
The surface quality of an element.
Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.
A measure of the ease of understanding text.
The arrangement of different elements in relation to each other so that they appear to be mirrored. Symmetrical designs can be found throughout art and architecture, as well as in nature.
A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.
A generic term for adding colour to an image. A tint can be applied by darkening a colour to create different shades or lightening the saturation, creating a washed-out look.
A philosophy that companies should take a user-centred approach to design, making sure they focus on the customer's needs and not on their company's needs. UX designers need to figure out what users want before building something and not after. They must also ask themselves if including "features" will provide any value to the product or service.
The art of decorative writing practised by many different people in many different cultures. Calligraphy is sometimes used to add a personal touch to wedding invitations, special event invitations, and other projects.
The last line of a paragraph following the rest, or a single line in a paragraph that is out of place with the rest.