A file format that supports both static and animated images. It is a popular file format on the internet and social media due to its wide colour support, portability, and animating capabilities.
A type of print/design created with a metal stamp to create a shape out of paper using a die cutting machine. Die cuts can be used in apparel, home decor and promotional products.
The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.
The typographic presentation of a company's name in a stylized form.
A generic term for adding colour to an image. A tint can be applied by darkening a colour to create different shades or lightening the saturation, creating a washed-out look.
Colours that directly across the colour wheel, like blue and orange. When you put these colours next to each other, they make a great contrast together. Complementary colours are often found in nature.
The adjustment of all characters in a line by moving them closer together or farther apart.
A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.
A greater typographic weight than the standard typeface, often used to highlight text that the writer wants to emphasise or denote sections, headlines or quotes in printed material.
Bold type is a little heavier than the average type because of its higher contrast, making it more readable. The opposite of bold type is light type, also known as regular or book.
A letter, symbol, or another alphabet unit.
Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.