A file format that supports both static and animated images. It is a popular file format on the internet and social media due to its wide colour support, portability, and animating capabilities.
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
The art and technique of arranging type to make written language legible, readable, and appealing when displayed.
A measure of the ease of understanding text.
A name, symbol or other distinctive feature that distinguishes one business's product from another's, often associated with a logo, design, slogan and other items.
CSS or Cascading Style Sheets are a language for describing the look and formatting of HTML elements in a webpage.
The meeting point where two lines cross.
A form of typographic ornament used by a type designer for decorative purposes. Common ligatures are based on joining two or more letters together, often with figures embedded in the design
A greater typographic weight than the standard typeface, often used to highlight text that the writer wants to emphasise or denote sections, headlines or quotes in printed material.
Bold type is a little heavier than the average type because of its higher contrast, making it more readable. The opposite of bold type is light type, also known as regular or book.
A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.
The degree of difference between the two sides of an object or system.