A generic term for adding colour to an image. A tint can be applied by darkening a colour to create different shades or lightening the saturation, creating a washed-out look.
A technique used to sequentially present items in a list or other data set that are too long to display at one time.
The use of repeating elements and motifs for decorative purposes. In design, repetition occurs in many ways. It can be achieved by using a shape or design element in a pattern, and it can also be achieved through the use of multiple shapes or motifs that have similarities
A type of user interface design carefully crafted to trick people into doing things they might not want to do.
A type of understanding that is achieved by taking the perspective of another individual. Different people's perspectives often have different needs and values, so empathy can help you understand those differences.
The distance between two points of extrusion or an object. It can also be defined as the measurement of size.
A psychological phenomenon that states that people tend to remember unfinished or interrupted tasks better than completed tasks.
A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.
JPEG stands for Joint Photographic Expert Group, an international standards body that sets standards for creating and handling compressed digital images. The JPEG file format was designed to balance good visual quality and small file size, typically through lossy compression. The JPEG file format is widely used as a means of compressing digital images, particularly those produced by digital cameras.
A measure of the height of a set of text on an element.
Contrast in design can be accomplished by placing two opposite colours adjacent to one another, creating a focal point within the design that dominates the composition.