A greater typographic weight than the standard typeface, often used to highlight text that the writer wants to emphasise or denote sections, headlines or quotes in printed material.
Bold type is a little heavier than the average type because of its higher contrast, making it more readable. The opposite of bold type is light type, also known as regular or book.
The way that a user navigates through a website, app, etc.
The typographic term for the dot above the letters 'i' and 'j'.
The art and science of arranging information so that it's intuitive to find, easy to navigate, presents a cohesive design, meets accessibility guidelines, looks attractive on any device or screen size and ultimately drives behaviour change.
A type of font that comes pre-installed in an operating system.
A graphical representation of a scenario, usually created and presented in sequence.
Small uppercase letters, generally about half as tall as regular uppercase letters.
An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).
Also known as a suspension point, is a series of dots (…) that is used either as a substitute for some text that has been omitted from a sentence or when the author does not wish to pause in their writing.
CMYK is a colour space created for the printing process. It stands for Cyan Magenta Yellow Key (black).
A type of text used as filler or placeholder text. Since the dawn of time, it has been around and is sometimes erroneously referred to as "a nonsense sentence used by printers who have run out of typesetting space".