A measure of the ease of understanding text.
The process of adding game-like qualities to an experience like a website or application. To ensure that these activities are engaging enough for the users, it often includes gradual rewards such as levels and badges systems, which can further encourage engagement with the app.
The art and technique of arranging type to make written language legible, readable, and appealing when displayed.
A sample of the target audience for which a product or service is intended.
The portion of a letter such as y, p, q or j that hangs below the baseline of the text.
A brief snippet taken from the text of an article.
An element that prompts viewers to take a desired course of action. This type of marketing technique is used by businesses and marketers to increase page visits or sales in a certain period.
A symbol that is used in the design industry to give a more personal touch. Lettermarks can be an individual's name or initials that are cleverly designed and incorporated into a company's logo.
One or more words (typically at the end of a paragraph) that are separated from the rest of the text. Orphans are generally thought of as bad design, but it’s a matter of taste.
Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.
A process in which subjects use a product or service under test conditions and report their experience.