Readability

A measure of the ease of understanding text.

More terms you might want to know

Prototype

Usually the first functional form of a new product, created to test a concept or prove out some aspects of design.

Pantone (PMS)

The Pantone Matching System is a colour-matching system for printing inks. It is a proprietary colour-matching system that was developed so that when an artist picks PMS colour or swatch, they can be confident in knowing what colours would be produced no matter the application.

Type Properties

The attributes of a typeface. Type properties include weight, width, colour and x-height.

Vector

A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.

Pica

A unit of measurement that equals 1/6 of an inch, or 1/72 of a foot.

Calligraphy

The art of decorative writing practised by many different people in many different cultures. Calligraphy is sometimes used to add a personal touch to wedding invitations, special event invitations, and other projects.

Affinity Diagram

A data visualisation tool that can be used to explore and group people's thoughts or reactions to a set of concepts. Affinity diagrams are often used in user research and design thinking as an experimental technique for generating new ideas or solutions.

The emergent patterns in these visual representations can help identify which aspects your audience will respond well to, thus enabling decisions on the information architecture and next steps in the process.

It is important to note that affinity diagrams were initially developed for qualitative research but have since been adapted for quantitative research (though they are not typically used with statistical data).

Pagination

A technique used to sequentially present items in a list or other data set that are too long to display at one time.

Monogram

An iconic design that is made up of two or three letters.

Hamburger Menu

A well-known UI element in computer applications. It's an expandable menu of context-specific commands typically launched from the application's main menu.

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