Readability

A measure of the ease of understanding text.

More terms you might want to know

Mood board

A collage consisting of images, colours and text that is assembled to convey an idea or theme.

Fishbone Diagram

Also known as an Ishikawa diagram, is a widely used technique in project management. The diagram provides a means of evaluating the cause-and-effect relationship between the various activities necessary for completing a project by visualising all activities in the project as bones that interconnect on an anterior and posterior spine, with causality flowing from one to another.

RGB

Red, green, and blue. These colours can be used to form a wide variety of colours in different devices such as computer monitors and televisions.

Isolation Effect

A psychological principle which predicts that when multiple homogeneous stimuli are presented, the stimulus which differs from the rest is most likely to be remembered. In other words, people tend to remember items in isolation more than those of a similar nature or objects in clusters. This phenomenon has been applied in designing websites and software with various levels of success.

Bracket

The word "bracket" is often used to refer to parentheses and is written as either [] or () and used to delimit blocks of text, e.g. a set of instructions. Within brackets, items are arranged from left to right in order of precedence.

Type Classification

A system used to describe and identify typefaces by their basic visual characteristics.

Wordmark

A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.

Readability

A measure of the ease of understanding text.

Copy

The written information that accompanies a design.

Body Copy

The main text of an advertisement or editorial as opposed to headings and subheadings.

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