A measure of the ease of understanding text.
A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.
In typography, a bowl is a curved shape used to control the area of white space.
A type of design that features the strokes running predominantly from the upper left to the lower right.
It can also be used in reference to a type of lettering, typically for advertisements, to be read in either direction. It is also used to help the reader navigate through and around the advertisement.
Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.
Colours on the same side of the colour wheel as red, such as pink, orange and yellow.
The process of applying a thin layer of foil to paper coated with adhesive on one side.
A Tagged Image File Format is a file format for storing images losslessly.
The number of visits that result in a purchase or some other goal. It can measure any conversion event, such as download, registration, purchase, etc.
Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.
A type of print/design created with a metal stamp to create a shape out of paper using a die cutting machine. Die cuts can be used in apparel, home decor and promotional products.