A measure of the ease of understanding text.
Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.
The way that a user navigates through a website, app, etc.
The degree of difference between the two sides of an object or system.
Framing consisting of cutting off or obscuring most of the surrounding of a subject, removing distractions from the background and emphasising the subject.
The process of arranging type to make written material readable. The arrangement of type involves decisions about individual letters and words (e.g. line spacing, letter spacing, and word spacing) and more significant page layout decisions (e.g., margins, headline position on the page).
Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.
A colour that appears to be pure and lacks any lightness (or tone) or saturation.
A symbol that is used in the design industry to give a more personal touch. Lettermarks can be an individual's name or initials that are cleverly designed and incorporated into a company's logo.
A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.
The thickness or thinness of a typeface. Common font weights are light, regular/normal, semi-bold, bold and extra bold.