The surface quality of an element.
The primary graphic that appears at the top of a webpage, designed to grab people's attention.
The Pantone Matching System is a colour-matching system for printing inks. It is a proprietary colour-matching system that was developed so that when an artist picks PMS colour or swatch, they can be confident in knowing what colours would be produced no matter the application.
A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.
Text that flows from left to right and is the default reading direction of a page with its content aligned on the left margin.
A discipline that analyses the usability of an application by assessing its interaction design and user experience.
A group of rules, guidelines, and/or standards designers use when producing artwork or branded projects ensuring that they have the desired appearance and are compliant with usage guidelines.
A psychological phenomenon that states that people tend to remember unfinished or interrupted tasks better than completed tasks.
The end (straight or curved) of any stroke that doesn’t include a serif. Some typefaces feature ball terminals on letters such as the ‘f’, ‘a’, and ‘c’.
The word "bracket" is often used to refer to parentheses and is written as either [] or () and used to delimit blocks of text, e.g. a set of instructions. Within brackets, items are arranged from left to right in order of precedence.
A print that the printer receives to monitor the progress of production. Proofing is a matter of looking at the print to ensure that it has been printed correctly and that the colours are rendered accurately.