A group of rules, guidelines, and/or standards designers use when producing artwork or branded projects ensuring that they have the desired appearance and are compliant with usage guidelines.
A type of user interface design carefully crafted to trick people into doing things they might not want to do.
When you need to break a line of text and start on a new line in a text box.
Text that flows from left to right and is the default reading direction of a page with its content aligned on the left margin.
A set of symbols or "characters" including letters, numbers and various other symbols.
A concept used in systems design to describe the negative consequences of making seemingly innocuous design changes. Shorthand for a product's delayed but inevitable need to be reworked due to earlier, seemingly trivial decisions not having been fully thought through in the original release.
Designers incur this "debt" by making quick and easy choices that save time in the present but cause more complex problems later on down the road when it becomes necessary to change or add something.
Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.
A way to create and test designs. Designers use design sprints as a time-intensive method of quickly testing ideas and then pivoting into designing for user needs. A designer may then take the prototype they created on the first day of the design sprint and fix any usability issues with it, which is a quick way to get feedback on their work before continuing development.
A type of typographical contrast used to convey emphasis. Italics were initially developed for the printing press and are now widely used in print, web design, public signs and labelling systems.
The attributes of a typeface. Type properties include weight, width, colour and x-height.
A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.