A group of rules, guidelines, and/or standards designers use when producing artwork or branded projects ensuring that they have the desired appearance and are compliant with usage guidelines.
The art of decorative writing practised by many different people in many different cultures. Calligraphy is sometimes used to add a personal touch to wedding invitations, special event invitations, and other projects.
The arrangement of different elements in relation to each other so that they appear to be mirrored. Symmetrical designs can be found throughout art and architecture, as well as in nature.
A way of developing new products or services using a process of repeated and regular refinement, in which prototypes are made, evaluated, revised, and re-evaluated until the desired result is achieved. High profile companies have successfully implemented iterative design to create effective and innovative products.
The design of the interaction between users and products. Interaction design is focused on creating products that enable the user to achieve their objective(s) in the best way possible.
The feeling or mood created by a design.
An example of a typical user and the actions they take. Typically these are written in the form of a story.
A photograph that is purchased and licensed for exclusive use by an individual or business.
A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.
How well or poorly something can be read.
A UX design technique in which you divide your users into groups, show them cards with different names for unrelated objects and ask them to categorise them.