Style Guide

A group of rules, guidelines, and/or standards designers use when producing artwork or branded projects ensuring that they have the desired appearance and are compliant with usage guidelines.

More terms you might want to know

Hard Return

When you need to break a line of text and start on a new line in a text box.

Terminal

The end (straight or curved) of any stroke that doesn’t include a serif. Some typefaces feature ball terminals on letters such as the ‘f’, ‘a’, and ‘c’.

Right-aligned

Text that flows from right to left and is the default reading direction of a page with its content aligned on the right margin.

Stroke

The path of any movement, mark, shape, or other feature of a design. It can be the border of an element or even the tight edge of a text box, etc.

Design Thinking

An iterative process that designers use to understand the user, challenge assumptions, and redefine the problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. Design Thinking provides a solution-based approach to solving problems. It is a way of thinking and working as well as a collection of hands-on methods.

Left-aligned

Text that flows from left to right and is the default reading direction of a page with its content aligned on the left margin.

Copy

The written information that accompanies a design.

Pictorial Mark

A graphic representation, such as an icon, of a company or brand. Pictorial marks can be used on marketing materials to communicate the intentions and personality of the company. Factors such as colour, placement, and shape are significant in how the general public perceives a pictorial mark.

Font Colour

Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.

Tittle

The typographic term for the dot above the letters 'i' and 'j'.

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