The act of gathering qualitative data about a person's thoughts and feelings related to a product.
The written information that accompanies a design.
The space that an item has around it.
A well-known cognitive psychologist's principle that says that the time it takes to make a decision varies logarithmically according to the number of choices. As more options are presented, more decision time is required due to the mental work of comparing and contrasting each potential option.
A type of font that comes pre-installed in an operating system.
A style of typeface that uses a width-to-height ratio of 1:1.
The number of visits that result in a purchase or some other goal. It can measure any conversion event, such as download, registration, purchase, etc.
The way that a user navigates through a website, app, etc.
A psychological principle which predicts that when multiple homogeneous stimuli are presented, the stimulus which differs from the rest is most likely to be remembered. In other words, people tend to remember items in isolation more than those of a similar nature or objects in clusters. This phenomenon has been applied in designing websites and software with various levels of success.
CSS or Cascading Style Sheets are a language for describing the look and formatting of HTML elements in a webpage.
Text that is used to fill in a gap in a document.