Type Classification

A system used to describe and identify typefaces by their basic visual characteristics.

More terms you might want to know

Negative Space

The unused or empty space in a composition of images, either two-dimensional (as with paintings) or three-dimensional (as with sculptures).

Ascenders

The part of lowercase letters that goes above the baseline when used in running text. As such, ascenders are considered less condensed than those used for numerals and other capital letters. Some examples of ascenders include b, d, h, k, and l. The opposite of an ascender is a descender.

Slab Serif

A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.

Embossing

A decoration technique used primarily on paper, metal, and some plastics in which ink or another printing medium is pressed into the material's surface to create a three-dimensional effect.

Body Copy

The main text of an advertisement or editorial as opposed to headings and subheadings.

Font Colour

Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.

CMYK

CMYK is a colour space created for the printing process. It stands for Cyan Magenta Yellow Key (black).

Calligraphy

The art of decorative writing practised by many different people in many different cultures. Calligraphy is sometimes used to add a personal touch to wedding invitations, special event invitations, and other projects.

HTML

A language used to create web pages, and it stands for Hypertext Markup Language.

Palette

A set of colors which can be used to create a particular visual effect. It is usually composed of multiple primary, secondary, and tertiary colours.

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