A system used to describe and identify typefaces by their basic visual characteristics.
A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.
The act of gathering qualitative data about a person's thoughts and feelings related to a product.
In handwriting and calligraphy, ball terminals are the end of a stroke that resembles a ball. They are also used in some typefaces like cursive or old-style typefaces.
A Tagged Image File Format is a file format for storing images losslessly.
A term that means the smallest amount of work that can be done to move a project forward.
The measure of a device or computer system's ability to capture fine detail. A higher number of pixels can provide more details and finer images on the screen.
The study of how colours are related to one another. It is about how we see colour, mix and modify it (according to our needs), and put colour together to achieve the desired mood or atmosphere.
The way that a user navigates through a website, app, etc.
JPEG stands for Joint Photographic Expert Group, an international standards body that sets standards for creating and handling compressed digital images. The JPEG file format was designed to balance good visual quality and small file size, typically through lossy compression. The JPEG file format is widely used as a means of compressing digital images, particularly those produced by digital cameras.
The perception that people have of a business and its reliability, authenticity, and attractiveness. It's also the set of impressions an individual has when they think about a brand.