The art and discipline of putting together set of typefaces into a harmonious and readable type system. A typeface designer spends much time considering many things such as clear visual message, readability at different sizes, legibility at small point sizes, ease of use for printing processes on its own or over the top of other fonts.
Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.
A well-known UI element in computer applications. It's an expandable menu of context-specific commands typically launched from the application's main menu.
Vector graphics are made up of two sets of points: control points (which determine shape) and anchor points (determining length). Anchor points attach geometry to form a shape like a ball or a heart.
A rule of thumb used in photography to create more visually appealing images which states that an image should be composed so that the subject or focus of the image occupies one-third of the picture space, with two equal vertical lines dividing their composition into two.
A UX design technique in which you divide your users into groups, show them cards with different names for unrelated objects and ask them to categorise them.
How well or poorly something can be read.
A way to create and test designs. Designers use design sprints as a time-intensive method of quickly testing ideas and then pivoting into designing for user needs. A designer may then take the prototype they created on the first day of the design sprint and fix any usability issues with it, which is a quick way to get feedback on their work before continuing development.
A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.
CSS or Cascading Style Sheets are a language for describing the look and formatting of HTML elements in a webpage.
A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.