Infinite Scroll

CMYK is a colour space created for the printing process. It stands for Cyan Magenta Yellow Key (black).

A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.

Colours on the opposite side of the colour wheel to warm colours. Typically bluish in tone, such as blue or green.

A tool that allows user experience designers, or people who design products and websites with consumers in mind, to track where users look on the screen. Eye-tracking can measure users’ attention and the duration of time they spend on different areas of a website. With this information, websites can create user experience solutions such as buttons with varying colours designed to catch the eye.

The measure of how easily light passes through a material. It is a quantitative characteristic that can be represented as a number within the range of [0, 1], and in some cases [0%,100%], with lower numbers indicating higher transparency.

Red, green, and blue. These colours can be used to form a wide variety of colours in different devices such as computer monitors and televisions.

Framing consisting of cutting off or obscuring most of the surrounding of a subject, removing distractions from the background and emphasising the subject.

A type of design that features the strokes running predominantly from the upper left to the lower right.

It can also be used in reference to a type of lettering, typically for advertisements, to be read in either direction. It is also used to help the reader navigate through and around the advertisement.

Generally used when a page has so much content that it would be impossibly long to load the entire page at once. Infinite scroll consists of an auto-generated list of items that constantly loads new items as they load off the bottom of the screen.

Also called trim marks, are markings on artwork that tells the printer where to cut the page.