User Flow

The way that a user navigates through a website, app, etc.

More terms you might want to know

Avatar

A graphical representation of the user on a device, used to represent various users in different contexts. It can be a photo, image or drawing.

Stock Photo

A photograph that is purchased and licensed for exclusive use by an individual or business.

KPI

A key performance indicator is a variable that measures how well an entity is performing. It's a figure that designates an individual or item's performance level. A particular company may use metrics such as sales, revenue, production, and market share to gauge the success of their firm.

Customer Experience

The sum of all experiences an individual has with a company or its delivery channels during their journey. From handling and registering a complaint to ordering new products, these interactions are monitored and analyzed at every touchpoint by frontline employees, developers, designers, and product managers for improvement opportunities.

Pagination

A technique used to sequentially present items in a list or other data set that are too long to display at one time.

User Research

A field of study that aims to understand the user experience of a product or service. Conducting UX research includes interviewing, observing, and surveying users. Understanding the user experience is important because it helps designers understand how to design a better product that will be more appealing and usable for people.

Shade

The relative lightness or darkness of a hue.

Warm Colours

Colours on the same side of the colour wheel as red, such as pink, orange and yellow.

Style Guide

A group of rules, guidelines, and/or standards designers use when producing artwork or branded projects ensuring that they have the desired appearance and are compliant with usage guidelines.

Debossing

A design or decoration impressed into the surface of a material.

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