The way that a user navigates through a website, app, etc.
A graphical representation of the user on a device, used to represent various users in different contexts. It can be a photo, image or drawing.
A photograph that is purchased and licensed for exclusive use by an individual or business.
A key performance indicator is a variable that measures how well an entity is performing. It's a figure that designates an individual or item's performance level. A particular company may use metrics such as sales, revenue, production, and market share to gauge the success of their firm.
The sum of all experiences an individual has with a company or its delivery channels during their journey. From handling and registering a complaint to ordering new products, these interactions are monitored and analyzed at every touchpoint by frontline employees, developers, designers, and product managers for improvement opportunities.
A technique used to sequentially present items in a list or other data set that are too long to display at one time.
A field of study that aims to understand the user experience of a product or service. Conducting UX research includes interviewing, observing, and surveying users. Understanding the user experience is important because it helps designers understand how to design a better product that will be more appealing and usable for people.
The relative lightness or darkness of a hue.
Colours on the same side of the colour wheel as red, such as pink, orange and yellow.
A group of rules, guidelines, and/or standards designers use when producing artwork or branded projects ensuring that they have the desired appearance and are compliant with usage guidelines.
A design or decoration impressed into the surface of a material.