The way that a user navigates through a website, app, etc.
Contrast in design can be accomplished by placing two opposite colours adjacent to one another, creating a focal point within the design that dominates the composition.
The way characters are capitalised within a word or phrase. Common font cases are uppercase, lowercase, capitalised (or title case) and sentence case.
The art of drawing original characters and symbols — especially for decorative purposes.
A graphical representation of the user on a device, used to represent various users in different contexts. It can be a photo, image or drawing.
The arrangement of different elements in relation to each other so that they appear to be mirrored. Symmetrical designs can be found throughout art and architecture, as well as in nature.
A colour that appears to be pure and lacks any lightness (or tone) or saturation.
A measure of the height of a set of text on an element.
The perception that people have of a business and its reliability, authenticity, and attractiveness. It's also the set of impressions an individual has when they think about a brand.
A process that involves assigning people to work on different parts of the design and making sure that they focus on one area at a time. This method is an excellent way to release products more quickly and with higher quality.
The most common types of agile methods are Scrum, Kanban, XP and Agile Modeling. It can often be difficult for companies to make the switch because it requires significant changes in how product development occurs.
The main text of an advertisement or editorial as opposed to headings and subheadings.