The way that a user navigates through a website, app, etc.
A decoration technique used primarily on paper, metal, and some plastics in which ink or another printing medium is pressed into the material's surface to create a three-dimensional effect.
The primary graphic that appears at the top of a webpage, designed to grab people's attention.
A design or decoration impressed into the surface of a material.
The feeling or mood created by a design.
The study of how colours are related to one another. It is about how we see colour, mix and modify it (according to our needs), and put colour together to achieve the desired mood or atmosphere.
A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.
A type of understanding that is achieved by taking the perspective of another individual. Different people's perspectives often have different needs and values, so empathy can help you understand those differences.
A graphical representation of a scenario, usually created and presented in sequence.
The art and technique of arranging type to make written language legible, readable, and appealing when displayed.
A UX design technique in which you divide your users into groups, show them cards with different names for unrelated objects and ask them to categorise them.