Small uppercase letters, generally about half as tall as regular uppercase letters.
A printing press that uses movable type and punches to make impressions on paper.
A low-fidelity representation of a user interface design.
A psychological principle which predicts that when multiple homogeneous stimuli are presented, the stimulus which differs from the rest is most likely to be remembered. In other words, people tend to remember items in isolation more than those of a similar nature or objects in clusters. This phenomenon has been applied in designing websites and software with various levels of success.
Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.
The space that an item has around it.
An iconic design that is made up of two or three letters.
The part of lowercase letters that goes above the baseline when used in running text. As such, ascenders are considered less condensed than those used for numerals and other capital letters. Some examples of ascenders include b, d, h, k, and l. The opposite of an ascender is a descender.
A small, non-preview image that accompanies a larger image. It provides an immediate sense of the content while not necessarily revealing it in its entire scope.
The height of a font, measured in points or pixels.
A technique for understanding people’s experience of a product or service. Participants are asked to keep daily records of their experience using the product, and these records are taken into consideration when designing the design.