Small Caps

Small uppercase letters, generally about half as tall as regular uppercase letters.

More terms you might want to know

Greyscale / Grayscale

Black, white, and all the values of shades in between.

Ascenders

The part of lowercase letters that goes above the baseline when used in running text. As such, ascenders are considered less condensed than those used for numerals and other capital letters. Some examples of ascenders include b, d, h, k, and l. The opposite of an ascender is a descender.

Lowercase

The designation of a set of character encoding styles for glyphs that are not capital letters.

Monochrome

Designs that are created in one colour. It can be any colour, but the whole design will range from light to darker shades. As the name implies, it is typically a single hue, with black and white also being typical combinations for this type of design.

Bracket

The word "bracket" is often used to refer to parentheses and is written as either [] or () and used to delimit blocks of text, e.g. a set of instructions. Within brackets, items are arranged from left to right in order of precedence.

Thumbnail

A small, non-preview image that accompanies a larger image. It provides an immediate sense of the content while not necessarily revealing it in its entire scope.

Copy

The written information that accompanies a design.

Contrast

Contrast in design can be accomplished by placing two opposite colours adjacent to one another, creating a focal point within the design that dominates the composition.

Font Size

A measure of the height of a set of text on an element.

Font Colour

Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.

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