An iterative process that designers use to understand the user, challenge assumptions, and redefine the problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. Design Thinking provides a solution-based approach to solving problems. It is a way of thinking and working as well as a collection of hands-on methods.
A measure of the height of a set of text on an element.
The small decorative stroke at the end of a stroke in a letter, or a typeface.
An imaginary line on which most letters "sit". As such, it equals the height of an em square. The expected result of a baseline is to reference the height with which text is aligned. The alignment ranges from ascenders, which are the upper strokes in b, d, and h, down to descenders like j or y.
Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.
A type of graphical interface that allows the user to interact with the application on a screen, such as a computer monitor or smartphone, using various types of input devices.
Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.
The attributes of a typeface. Type properties include weight, width, colour and x-height.
Also called a paragraph mark, a paragraph sign or section marker, is a typographical character for separating paragraphs. It looks like a "ΒΆ".
A generic term for adding colour to an image. A tint can be applied by darkening a colour to create different shades or lightening the saturation, creating a washed-out look.
The space that an item has around it.