An iterative process that designers use to understand the user, challenge assumptions, and redefine the problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. Design Thinking provides a solution-based approach to solving problems. It is a way of thinking and working as well as a collection of hands-on methods.
The height of a font, measured in points or pixels.
A photograph that is purchased and licensed for exclusive use by an individual or business.
A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.
The small decorative stroke at the end of a stroke in a letter, or a typeface.
A way to create and test designs. Designers use design sprints as a time-intensive method of quickly testing ideas and then pivoting into designing for user needs. A designer may then take the prototype they created on the first day of the design sprint and fix any usability issues with it, which is a quick way to get feedback on their work before continuing development.
A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.
Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.
The art of decorative writing practised by many different people in many different cultures. Calligraphy is sometimes used to add a personal touch to wedding invitations, special event invitations, and other projects.
The thickness or thinness of a typeface. Common font weights are light, regular/normal, semi-bold, bold and extra bold.
A triad is a group of three colours that are equally spaced on the colour wheel.