An iterative process that designers use to understand the user, challenge assumptions, and redefine the problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. Design Thinking provides a solution-based approach to solving problems. It is a way of thinking and working as well as a collection of hands-on methods.
The part of a letter, usually a vertical line, that rise above the x-height.
A psychological phenomenon that states that people tend to remember unfinished or interrupted tasks better than completed tasks.
The way that a user navigates through a website, app, etc.
A phrase that is used in reference to someone's work. The term pixel-perfect can be used to describe something as being flawless without any errors.
The art and technique of arranging type to make written language legible, readable, and appealing when displayed.
The area of negative space around and between elements in a design.
A type of design that features the strokes running predominantly from the upper left to the lower right.
It can also be used in reference to a type of lettering, typically for advertisements, to be read in either direction. It is also used to help the reader navigate through and around the advertisement.
A type of user interface design carefully crafted to trick people into doing things they might not want to do.
A design or decoration impressed into the surface of a material.
A tool that allows user experience designers, or people who design products and websites with consumers in mind, to track where users look on the screen. Eye-tracking can measure users’ attention and the duration of time they spend on different areas of a website. With this information, websites can create user experience solutions such as buttons with varying colours designed to catch the eye.