An iterative process that designers use to understand the user, challenge assumptions, and redefine the problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. Design Thinking provides a solution-based approach to solving problems. It is a way of thinking and working as well as a collection of hands-on methods.
The adjustment of all characters in a line by moving them closer together or farther apart.
A discipline that analyses the usability of an application by assessing its interaction design and user experience.
The study of how colours are related to one another. It is about how we see colour, mix and modify it (according to our needs), and put colour together to achieve the desired mood or atmosphere.
An imaginary line on which most letters "sit". As such, it equals the height of an em square. The expected result of a baseline is to reference the height with which text is aligned. The alignment ranges from ascenders, which are the upper strokes in b, d, and h, down to descenders like j or y.
A well-known UI element in computer applications. It's an expandable menu of context-specific commands typically launched from the application's main menu.
The main text of an advertisement or editorial as opposed to headings and subheadings.
In typography, a bowl is a curved shape used to control the area of white space.
The primary graphic that appears at the top of a webpage, designed to grab people's attention.
The way characters are capitalised within a word or phrase. Common font cases are uppercase, lowercase, capitalised (or title case) and sentence case.
A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.