An iterative process that designers use to understand the user, challenge assumptions, and redefine the problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. Design Thinking provides a solution-based approach to solving problems. It is a way of thinking and working as well as a collection of hands-on methods.
The portion of a letter such as y, p, q or j that hangs below the baseline of the text.
A type of typographical contrast used to convey emphasis. Italics were initially developed for the printing press and are now widely used in print, web design, public signs and labelling systems.
A unit for defining the size of a font. It's not a distance; this unit's measurement is only relative to the typeface's design.
A triad is a group of three colours that are equally spaced on the colour wheel.
A pixel, or a picture element, is the smallest addressable element in a display device.
The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.
The art and science of arranging information so that it's intuitive to find, easy to navigate, presents a cohesive design, meets accessibility guidelines, looks attractive on any device or screen size and ultimately drives behaviour change.
The word "bracket" is often used to refer to parentheses and is written as either [] or () and used to delimit blocks of text, e.g. a set of instructions. Within brackets, items are arranged from left to right in order of precedence.
The part of a letter, usually a vertical line, that rise above the x-height.
The process of adding game-like qualities to an experience like a website or application. To ensure that these activities are engaging enough for the users, it often includes gradual rewards such as levels and badges systems, which can further encourage engagement with the app.