A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.
The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.
The area of negative space around and between elements in a design.
The art of drawing original characters and symbols — especially for decorative purposes.
The width and height of a document, after having been cut down to size from a larger sheet.
A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.
A tool that allows user experience designers, or people who design products and websites with consumers in mind, to track where users look on the screen. Eye-tracking can measure users’ attention and the duration of time they spend on different areas of a website. With this information, websites can create user experience solutions such as buttons with varying colours designed to catch the eye.
An abbreviation for Portable Document Format. The PDF format was originally developed to share documents between different operating systems in the late 1980s. Any text document, image or page layout can be saved as a PDF file that includes all of the font information needed to display it without losing quality.
Also known as caps, a type property that specifies that all letters in a body of text are capitalised.
Scope creep is when the scope of a project starts to grow without any agreement on how it's going to be paid for. Creep happens because items and features are tacked on top of the original scope of work agreed upon in the original contract.
The act of gathering qualitative data about a person's thoughts and feelings related to a product.