A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.
The adjustment of all characters in a line by moving them closer together or farther apart.
A sample of the target audience for which a product or service is intended.
The use of repeating elements and motifs for decorative purposes. In design, repetition occurs in many ways. It can be achieved by using a shape or design element in a pattern, and it can also be achieved through the use of multiple shapes or motifs that have similarities
Text that flows from left to right and is the default reading direction of a page with its content aligned on the left margin.
Also known as caps, a type property that specifies that all letters in a body of text are capitalised.
A unit of measurement that equals 1/6 of an inch, or 1/72 of a foot.
A generic term for adding colour to an image. A tint can be applied by darkening a colour to create different shades or lightening the saturation, creating a washed-out look.
The written information that accompanies a design.
A quick and rough sketch of what you are about to work on. Good for getting the ideas out of your head and onto the page while you're still in that creative phase.
Colours on the opposite side of the colour wheel to warm colours. Typically bluish in tone, such as blue or green.