A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.
The relative lightness or darkness of a hue.
A basic design tool that helps designers create and communicate ideas.
An iconic design that is made up of two or three letters.
A type of design that features the strokes running predominantly from the upper left to the lower right.
It can also be used in reference to a type of lettering, typically for advertisements, to be read in either direction. It is also used to help the reader navigate through and around the advertisement.
A measure of the height of a set of text on an element.
The use of design features that are shaped to resemble a familiar object or thing in order to facilitate user interaction.
The use of light or dark objects positioned over colourful backgrounds. Blurred backdrops allow bright colours to come through and convey a sense of frosted glass.
A way of researching users and understanding their behaviour in the context of the product, helping designers in understanding users' needs and expectations and what motivates them to act.
Designers can use this type of research to understand better their users and what kinds of experiences they are looking for. And this will allow the designers better empathize with their users, making them a part of the learning cycle.
Vector graphics are made up of two sets of points: control points (which determine shape) and anchor points (determining length). Anchor points attach geometry to form a shape like a ball or a heart.
A graphical representation of the user on a device, used to represent various users in different contexts. It can be a photo, image or drawing.