Gradient

An abstract mark is a type of logo where instead of being a recognizable object from everyday life, it is an abstract geometric form representing a business or brand. Famous examples include the BP starburst logo, and the Pepsi divided circle.

A term that means the smallest amount of work that can be done to move a project forward.

A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.

The end (straight or curved) of any stroke that doesn’t include a serif. Some typefaces feature ball terminals on letters such as the ‘f’, ‘a’, and ‘c’.

A greater typographic weight than the standard typeface, often used to highlight text that the writer wants to emphasise or denote sections, headlines or quotes in printed material.

Bold type is a little heavier than the average type because of its higher contrast, making it more readable. The opposite of bold type is light type, also known as regular or book.

A set of symbols or "characters" including letters, numbers and various other symbols.

A way to create and test designs. Designers use design sprints as a time-intensive method of quickly testing ideas and then pivoting into designing for user needs. A designer may then take the prototype they created on the first day of the design sprint and fix any usability issues with it, which is a quick way to get feedback on their work before continuing development.

A file format that supports both static and animated images. It is a popular file format on the internet and social media due to its wide colour support, portability, and animating capabilities.

A well-known UI element in computer applications. It's an expandable menu of context-specific commands typically launched from the application's main menu.

The unused or empty space in a composition of images, either two-dimensional (as with paintings) or three-dimensional (as with sculptures).