Text that flows from left to right and is the default reading direction of a page with its content aligned on the left margin.
Affordances describe a relationship between the environment and an animate object, classified as either positive or negative.
Items, such as a car that leads to movement, have a positive affordance. Things like stairs that lead upwards have a negative affordance because they will not allow for any other form of movement other than up or down if used accordingly.
The placement or otherwise of a thing in relation to other things. In design, proximity may be considered as the distance between two items in space or their relative location to each other.
A design language developed by Google. The goal of Material Design was to create fluid, natural movement for users on any platform they happen to be using.
A language used to create web pages, and it stands for Hypertext Markup Language.
A generic term for adding colour to an image. A tint can be applied by darkening a colour to create different shades or lightening the saturation, creating a washed-out look.
In typography, a bowl is a curved shape used to control the area of white space.
The ratio of a rectangle's width to its height. It is measured by dividing the shorter side length, here "w" or width, by the longer side length, "h" or height. The aspect ratio may be given as either a fraction or as a decimal.
A colour that appears to be pure and lacks any lightness (or tone) or saturation.
The typographic term for the dot above the letters 'i' and 'j'.
The act of gathering qualitative data about a person's thoughts and feelings related to a product.