Text that flows from left to right and is the default reading direction of a page with its content aligned on the left margin.
A PNG (Portable Network Graphics) file is a bitmap image format that has been designed to store images with an alpha channel. This format is primarily used for transparency so that it can be placed over other graphics in many design applications.
The surface quality of an element.
A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.
Colours on the opposite side of the colour wheel to warm colours. Typically bluish in tone, such as blue or green.
Usually the first functional form of a new product, created to test a concept or prove out some aspects of design.
One of the most common types of navigation in UI design. It's usually a system of one or more horizontal buttons placed at the bottom of the screen, directing users to other parts of an app or website. Bottom navigation is often used as an alternative to scrolling or tabbing through links on a page.
The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.
Red, green, and blue. These colours can be used to form a wide variety of colours in different devices such as computer monitors and televisions.
Also known as the divine proportion, is a number, or a ratio, sometimes approximated by phi and widely considered aesthetically pleasing. The golden ratio has been featured in nature and art in many ways, including hexagonal honeycombs, the human body, and mathematics. More frequently, it is used in design and digital art to represent a path (or steps) one can take to achieve a particular look or result. In art, an artist may produce something (a painting or drawing, for example) using the golden ratio as a basis for its composition.
An organised arrangement of elements used for a particular purpose, such as to create striking visual effects or to convey information effectively. Good composition is achieved through different methods, such as placing figures or objects in a scene, revising and simplifying lines and shapes that make up a figure, and arranging multiple figures or objects into meaningful relationships.