Left-aligned

The way characters are capitalised within a word or phrase. Common font cases are uppercase, lowercase, capitalised (or title case) and sentence case.

An iterative process that designers use to understand the user, challenge assumptions, and redefine the problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. Design Thinking provides a solution-based approach to solving problems. It is a way of thinking and working as well as a collection of hands-on methods.

The act of gathering qualitative data about a person's thoughts and feelings related to a product.

JPEG stands for Joint Photographic Expert Group, an international standards body that sets standards for creating and handling compressed digital images. The JPEG file format was designed to balance good visual quality and small file size, typically through lossy compression. The JPEG file format is widely used as a means of compressing digital images, particularly those produced by digital cameras.

The perception that people have of a business and its reliability, authenticity, and attractiveness. It's also the set of impressions an individual has when they think about a brand.

A printing press that uses movable type and punches to make impressions on paper.

A type of understanding that is achieved by taking the perspective of another individual. Different people's perspectives often have different needs and values, so empathy can help you understand those differences.

CSS or Cascading Style Sheets are a language for describing the look and formatting of HTML elements in a webpage.

The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.

The number of visits that result in a purchase or some other goal. It can measure any conversion event, such as download, registration, purchase, etc.