A portion of an image where the remainder is discarded.
Also known as caps, a type property that specifies that all letters in a body of text are capitalised.
A system used to describe and identify typefaces by their basic visual characteristics.
A psychological principle which predicts that when multiple homogeneous stimuli are presented, the stimulus which differs from the rest is most likely to be remembered. In other words, people tend to remember items in isolation more than those of a similar nature or objects in clusters. This phenomenon has been applied in designing websites and software with various levels of success.
Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.
Contrast in design can be accomplished by placing two opposite colours adjacent to one another, creating a focal point within the design that dominates the composition.
A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.
An example of a typical user and the actions they take. Typically these are written in the form of a story.
The part of a letter, usually a vertical line, that rise above the x-height.
A photograph that is purchased and licensed for exclusive use by an individual or business.
A way to create and test designs. Designers use design sprints as a time-intensive method of quickly testing ideas and then pivoting into designing for user needs. A designer may then take the prototype they created on the first day of the design sprint and fix any usability issues with it, which is a quick way to get feedback on their work before continuing development.