A well-known UI element in computer applications. It's an expandable menu of context-specific commands typically launched from the application's main menu.
A well-known cognitive psychologist's principle that says that the time it takes to make a decision varies logarithmically according to the number of choices. As more options are presented, more decision time is required due to the mental work of comparing and contrasting each potential option.
The part of lowercase letters that goes above the baseline when used in running text. As such, ascenders are considered less condensed than those used for numerals and other capital letters. Some examples of ascenders include b, d, h, k, and l. The opposite of an ascender is a descender.
A quick and rough sketch of what you are about to work on. Good for getting the ideas out of your head and onto the page while you're still in that creative phase.
The act of gathering qualitative data about a person's thoughts and feelings related to a product.
A collage consisting of images, colours and text that is assembled to convey an idea or theme.
How well or poorly something can be read.
The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.
A type of print/design created with a metal stamp to create a shape out of paper using a die cutting machine. Die cuts can be used in apparel, home decor and promotional products.
The art and technique of arranging type to make written language legible, readable, and appealing when displayed.
The art and science of arranging information so that it's intuitive to find, easy to navigate, presents a cohesive design, meets accessibility guidelines, looks attractive on any device or screen size and ultimately drives behaviour change.