A well-known UI element in computer applications. It's an expandable menu of context-specific commands typically launched from the application's main menu.
A set of colors which can be used to create a particular visual effect. It is usually composed of multiple primary, secondary, and tertiary colours.
Layout is a defining characteristic of design. It dictates the positioning of content and design elements. Layouts can range from the simple, such as a four- or two-column layout, to more complex designs like grids with multiple hierarchy levels.
The designation of a set of character encoding styles for glyphs that are not capital letters.
How well or poorly something can be read.
CMYK is a colour space created for the printing process. It stands for Cyan Magenta Yellow Key (black).
In typography, a bowl is a curved shape used to control the area of white space.
A data visualisation tool that can be used to explore and group people's thoughts or reactions to a set of concepts. Affinity diagrams are often used in user research and design thinking as an experimental technique for generating new ideas or solutions.
The emergent patterns in these visual representations can help identify which aspects your audience will respond well to, thus enabling decisions on the information architecture and next steps in the process.
It is important to note that affinity diagrams were initially developed for qualitative research but have since been adapted for quantitative research (though they are not typically used with statistical data).
A type of typographical contrast used to convey emphasis. Italics were initially developed for the printing press and are now widely used in print, web design, public signs and labelling systems.
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
The process of developing a product or design system that can be altered to fit different device and interaction contexts.