A symbol that is used in the design industry to give a more personal touch. Lettermarks can be an individual's name or initials that are cleverly designed and incorporated into a company's logo.
The feeling or mood created by a design.
A language used to create web pages, and it stands for Hypertext Markup Language.
A measure of the ease of understanding text.
The primary graphic that appears at the top of a webpage, designed to grab people's attention.
A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.
A tool that allows user experience designers, or people who design products and websites with consumers in mind, to track where users look on the screen. Eye-tracking can measure users’ attention and the duration of time they spend on different areas of a website. With this information, websites can create user experience solutions such as buttons with varying colours designed to catch the eye.
A graphic representation, such as an icon, of a company or brand. Pictorial marks can be used on marketing materials to communicate the intentions and personality of the company. Factors such as colour, placement, and shape are significant in how the general public perceives a pictorial mark.
The degree of difference between the two sides of an object or system.
Red, green, and blue. These colours can be used to form a wide variety of colours in different devices such as computer monitors and televisions.
An abbreviation for Portable Document Format. The PDF format was originally developed to share documents between different operating systems in the late 1980s. Any text document, image or page layout can be saved as a PDF file that includes all of the font information needed to display it without losing quality.