The use of repeating elements and motifs for decorative purposes. In design, repetition occurs in many ways. It can be achieved by using a shape or design element in a pattern, and it can also be achieved through the use of multiple shapes or motifs that have similarities
A symbol that is used in the design industry to give a more personal touch. Lettermarks can be an individual's name or initials that are cleverly designed and incorporated into a company's logo.
A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.
Black, white, and all the values of shades in between.
The sum of all experiences an individual has with a company or its delivery channels during their journey. From handling and registering a complaint to ordering new products, these interactions are monitored and analyzed at every touchpoint by frontline employees, developers, designers, and product managers for improvement opportunities.
A type of font that comes pre-installed in an operating system.
A pixel, or a picture element, is the smallest addressable element in a display device.
A type of graphical interface that allows the user to interact with the application on a screen, such as a computer monitor or smartphone, using various types of input devices.
A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.
The space that an item has around it.
The height of a font, measured in points or pixels.