The use of repeating elements and motifs for decorative purposes. In design, repetition occurs in many ways. It can be achieved by using a shape or design element in a pattern, and it can also be achieved through the use of multiple shapes or motifs that have similarities
The primary graphic that appears at the top of a webpage, designed to grab people's attention.
The degree of difference between the two sides of an object or system.
In handwriting and calligraphy, ball terminals are the end of a stroke that resembles a ball. They are also used in some typefaces like cursive or old-style typefaces.
The art and science of arranging information so that it's intuitive to find, easy to navigate, presents a cohesive design, meets accessibility guidelines, looks attractive on any device or screen size and ultimately drives behaviour change.
The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.
The path of any movement, mark, shape, or other feature of a design. It can be the border of an element or even the tight edge of a text box, etc.
A language used to create web pages, and it stands for Hypertext Markup Language.
Red, green, and blue. These colours can be used to form a wide variety of colours in different devices such as computer monitors and televisions.
A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.
A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.