A printing press that uses movable type and punches to make impressions on paper.
The attributes of a typeface. Type properties include weight, width, colour and x-height.
A discipline that analyses the usability of an application by assessing its interaction design and user experience.
An element that prompts viewers to take a desired course of action. This type of marketing technique is used by businesses and marketers to increase page visits or sales in a certain period.
A measure of the ease of understanding text.
A type of understanding that is achieved by taking the perspective of another individual. Different people's perspectives often have different needs and values, so empathy can help you understand those differences.
One or more words (typically at the end of a paragraph) that are separated from the rest of the text. Orphans are generally thought of as bad design, but it’s a matter of taste.
A design or decoration impressed into the surface of a material.
How well or poorly something can be read.
A graphical representation of a scenario, usually created and presented in sequence.
A low-fidelity representation of a user interface design.