Lorem Ipsum

A type of text used as filler or placeholder text. Since the dawn of time, it has been around and is sometimes erroneously referred to as "a nonsense sentence used by printers who have run out of typesetting space".

More terms you might want to know

Bowl

In typography, a bowl is a curved shape used to control the area of white space.

Slab Serif

A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.

Masthead

The name, logo, and other identifying information at the top of a newspaper or magazine publication.

Prototype

Usually the first functional form of a new product, created to test a concept or prove out some aspects of design.

Landing Page

A standalone web page with content intended to capture a visitor. Often, it has the same URL as the website's home page and is used in paid or sponsored search engine marketing (known more commonly as pay-per-click) advertising campaigns.

Proximity

The placement or otherwise of a thing in relation to other things. In design, proximity may be considered as the distance between two items in space or their relative location to each other.

UX Audit

A discipline that analyses the usability of an application by assessing its interaction design and user experience.

Material Design

A design language developed by Google. The goal of Material Design was to create fluid, natural movement for users on any platform they happen to be using.

Storyboard

A graphical representation of a scenario, usually created and presented in sequence.

Design Sprint

A way to create and test designs. Designers use design sprints as a time-intensive method of quickly testing ideas and then pivoting into designing for user needs. A designer may then take the prototype they created on the first day of the design sprint and fix any usability issues with it, which is a quick way to get feedback on their work before continuing development.

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