Alignment

The process of arranging objects in a consistent and even spatial relationship. It can refer to how text is aligned with respect to its margins or how any two or more things are aligned in general.

More terms you might want to know

Pantone (PMS)

The Pantone Matching System is a colour-matching system for printing inks. It is a proprietary colour-matching system that was developed so that when an artist picks PMS colour or swatch, they can be confident in knowing what colours would be produced no matter the application.

Prototype

Usually the first functional form of a new product, created to test a concept or prove out some aspects of design.

Balance

The principle of both sides of an object having a sense of symmetry. It ensures that the weight and visual mass are distributed evenly on both sides of a surface. Balance is more important than symmetry because people don't often notice when something is asymmetrical, but they will always see if something is unbalanced.

Heuristic Evaluation

A usability assessment method that is used to evaluate a design against established usability principles or heuristics. It is based on the idea that designers can use their experience to find areas of poor design without extensive user testing.

Right-aligned

Text that flows from right to left and is the default reading direction of a page with its content aligned on the right margin.

Mood board

A collage consisting of images, colours and text that is assembled to convey an idea or theme.

ID

A selector that can be applied to any HTML element. ID should be used when designing for a single instance, such as using the id="main" attribute on an <h1> tag.

Hue

A colour that appears to be pure and lacks any lightness (or tone) or saturation.

Trim Size

The width and height of a document, after having been cut down to size from a larger sheet.

Stock Photo

A photograph that is purchased and licensed for exclusive use by an individual or business.

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