A design language developed by Google. The goal of Material Design was to create fluid, natural movement for users on any platform they happen to be using.
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
The measure of how easily light passes through a material. It is a quantitative characteristic that can be represented as a number within the range of [0, 1], and in some cases [0%,100%], with lower numbers indicating higher transparency.
A colour that appears to be pure and lacks any lightness (or tone) or saturation.
A small picture or design that represents an idea, function, or some other type of visual concept. For example, in computer graphics and web development, an icon is a pictorial representation of a program or file type.
Also known as visual hierarchy, hierarchy is the ordering of priorities in a design. This may include different visual elements, such as contrast, colour, font size and placement on a page. The graphic designer's job is to create an understandable document using organisational systems that the reader easily understands.
The portion of a letter such as y, p, q or j that hangs below the baseline of the text.
A well-known cognitive psychologist's principle that says that the time it takes to make a decision varies logarithmically according to the number of choices. As more options are presented, more decision time is required due to the mental work of comparing and contrasting each potential option.
A triad is a group of three colours that are equally spaced on the colour wheel.
Framing consisting of cutting off or obscuring most of the surrounding of a subject, removing distractions from the background and emphasising the subject.
A UX design technique in which you divide your users into groups, show them cards with different names for unrelated objects and ask them to categorise them.