Proximity

The placement or otherwise of a thing in relation to other things. In design, proximity may be considered as the distance between two items in space or their relative location to each other.

More terms you might want to know

Stock Photo

A photograph that is purchased and licensed for exclusive use by an individual or business.

Brand Mark

A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.

Masthead

The name, logo, and other identifying information at the top of a newspaper or magazine publication.

Interaction Design

The design of the interaction between users and products. Interaction design is focused on creating products that enable the user to achieve their objective(s) in the best way possible.

Prototype

Usually the first functional form of a new product, created to test a concept or prove out some aspects of design.

Colour Theory

The study of how colours are related to one another. It is about how we see colour, mix and modify it (according to our needs), and put colour together to achieve the desired mood or atmosphere.

User Journey Map

A diagram that reflects the processes and steps a user would take when completing a certain task or goal. The User Journey Map also highlights the key activities, touchpoints, stakeholders, and benefits of an experience. In order to develop an effective strategy that helps guide users through the process of reaching their goals and objectives, the User Journey Map provides a comprehensive view of how your customers will navigate towards achieving their goals.

Microcopy

The small, non-essential text that appears on an interface. It has been set up specifically to be short and concise to draw attention to an essential user experience.

Load More Scrolling

A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.

Emblem

A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.

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