A term that means the smallest amount of work that can be done to move a project forward.
A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.
An Adobe Illustrator vector format file. Files with the extension .ai are often used for artwork and illustrations as users can resize them without distortion. It is composed of several layers with objects and text on each layer. Users can import Illustrator files into many other programs like InDesign, Acrobat, Photoshop etc. If you design or print your t-shirts, you can create your designs in Illustrator and apply them to your t-shirt using a heat press.
The feeling or mood created by a design.
The designation of a set of character encoding styles for glyphs that are not capital letters.
The adjustment of all characters in a line by moving them closer together or farther apart.
How well or poorly something can be read.
The number of visits that result in a purchase or some other goal. It can measure any conversion event, such as download, registration, purchase, etc.
Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.
All available space (line-height) between two consecutive lines of text; this measurement should be adjusted for either ascenders or descenders. In hand typesetting, leading referred to thin strips of lead inserted by hand between lines of type in the composing stick to increase vertical distance.
The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.