A style of typeface that uses a width-to-height ratio of 1:1.
A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.
A UX design technique in which you divide your users into groups, show them cards with different names for unrelated objects and ask them to categorise them.
Layout is a defining characteristic of design. It dictates the positioning of content and design elements. Layouts can range from the simple, such as a four- or two-column layout, to more complex designs like grids with multiple hierarchy levels.
A type of design where the colours or tones gradually change from one colour to another. Gradients are often used in graphic design to add visual interest and give the appearance of "extensions" or "glosses" of a particular colour.
A colour that appears to be pure and lacks any lightness (or tone) or saturation.
The ratio of a rectangle's width to its height. It is measured by dividing the shorter side length, here "w" or width, by the longer side length, "h" or height. The aspect ratio may be given as either a fraction or as a decimal.
Vector graphics are made up of two sets of points: control points (which determine shape) and anchor points (determining length). Anchor points attach geometry to form a shape like a ball or a heart.
A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.
Contrast in design can be accomplished by placing two opposite colours adjacent to one another, creating a focal point within the design that dominates the composition.
A pixel, or a picture element, is the smallest addressable element in a display device.