Monospace

A system of columns and rows designers use to create layouts. It's used in graphic design and web development to align elements for easy use on the page. Grids are a key part of design because they help you create balance, rhythm, proportion and hierarchy in your layout.

The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.

A tool that allows user experience designers, or people who design products and websites with consumers in mind, to track where users look on the screen. Eye-tracking can measure users’ attention and the duration of time they spend on different areas of a website. With this information, websites can create user experience solutions such as buttons with varying colours designed to catch the eye.

A group of rules, guidelines, and/or standards designers use when producing artwork or branded projects ensuring that they have the desired appearance and are compliant with usage guidelines.

The main text of an advertisement or editorial as opposed to headings and subheadings.

A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.

A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.

A type of graphical interface that allows the user to interact with the application on a screen, such as a computer monitor or smartphone, using various types of input devices.

A type of design that features the strokes running predominantly from the upper left to the lower right.

It can also be used in reference to a type of lettering, typically for advertisements, to be read in either direction. It is also used to help the reader navigate through and around the advertisement.

The use of design features that are shaped to resemble a familiar object or thing in order to facilitate user interaction.